WELCOME TO THE DREAM PROPOSAL SHYLESH KUMAR B COM E 1110414 CHRIST UNIVERSITY

apple beer pvt ltd.

Company profile
My company was started in 2002 and it is located in Bangalore. My company produces a soft drink called apple beer. A non-alcoholic soft nondrink. Primary Competitive Advantages       * Products are manufactured under the most hygienic conditions * The drinks are made available in a Tetra Pak and Pet Bottles * Healthy and nutritious alternative which are also delicious * Access to best quality fruits * Strategically located manufacturing facilities An extensive distribution network

objective
The company `s objective is to provide better product at reasonable prices  To provide better services.  To earn profit.


Scope of the business

The company has achieved good success here, so the company has exciting plans for the future, including exporting to other cities and we are also planning to export to other countries with new distributors and producers. Overall, Apple Beer's success can be summed up in two words: continuity and uniqueness.

ABOUT THE PRODUCT



Apple Beer is made with all-natural flavors. Nutritionally, allserving of Apple Beer has 140 calories. No protein, no fat, 20 g sodium and 34g carbs. Since the beverage is sweetened with fructose, only 15g of sugar are in one bottle or can. Another bonus is the 100 percent daily value of vitamin C. Apple beer is prepared with pure apples.

Since 2007, the Apple Beer cans have undergone several changes. Eight months ago, Apple Beer was introduced in a long-necked glass bottle. Since that time, company sales have doubled. It is non-alcoholic, contains no caffeine and is fortified with vitamin C.

finance
       

The company`s total investment is 1cr Machinery -20 lakh Land and building-50 lakh buildingRaw material-8 lakh materialTransportationTransportation- 4 lakhs No of employees-17*5000=85000 employeesNo of managers-3*25000=75000 managersAdvertisement -10 lakh

We have taken loan from sbi of RS =60 lakhs at 13% of interest.

MARKETING


  

The company produces more than 500 bottles of apple beer every day. And after producing they are sent for further distribution. The drinks are made available in a Tetra Pak and Pet Bottles. A case of Apple Beer contains twenty-four twentybottles, packed in six, 4-packs. 4We distribute the product to restaurants, bakery, hotels etc. etc.

HEALTH BENEFITS
Apple beer consumption has been associated with a decreased risk of a number of chronic diseases, including asthma, heart disease and cancer. Lab studies note that phytonutrients in the fruit (like flavonoids) display high antioxidant activity and have been shown to lower cholesterol, inhibit cancer cell proliferation and reduce lipid oxidation.

LIMITATION
OF COMPETETORS  LESS INVESTMENT  LACK OF CO OPERATION
 LOT

THANK YOU