Models of Communication

Elaiza Jane A. Reyes, LPT

Cecile B. Batu, Ph.D.
Don Honorio Ventura State University
Models of Communication

It refers to the conceptual

model used to explain the
human communication process.
 1. Aristotle’s Model of
Communication
 Where the first communication model is
attributed.
 Key points:
Ethos – source credibility
Pathos – understanding audiences
Logos – pertains to message, design, and
strategy
 1. Aristotle’s Model of
Communication

 This model is more focused on public

speaking than interpersonal
communication.
 1. Aristotle’s Model of
Communication

 The sender is an active participant and

the receiver is passive.
 1. Aristotle’s Model of
Communication

 This concept is
used in public
speaking,
seminars, and
lectures.
 1. Aristotle’s Model of
Communication
 Aristotle’s Model of Communication is formed
with 5 basic elements:
(i) Speaker, (ii) Speech, (iii) Audience, (iv)
Effect, (v) Occasion
Speaker Speech Audience Effect
Occasion
 The Components of the
Communication Process

 Understanding the communication

process may help you become a better
communicator.
The Components of the
Communication Process

Sender

– the originator of message or

the information source (selects
desired message)
The Components of the
Communication Process

Message
– thecontent,
information, and idea
to be delivered.
 The Components of the
Communication Process

Channel
– is the medium used to send
messages
 The Components of the
Communication Process

Receiver – the destination.

- is the person who gets the message or
the place where the message must reach.
The Components of the
Communication Process

Receiver
- provides feedback according to the
message.
 The Components of the
Communication Process

Feedback – is
essential to
confirm
recipients
understanding.
The Components of the
Communication Process

Environment – The
place, the setting,
time, mood, and the
condition of both
the sender and
receiver.
The Components of the
Communication Process

 Context – shared
understanding through
the environmental
signals.
 The Components of the
Communication Process

 Interference–
prevents
effective
communicatio
n to take
place.
Interferences

Psychological Barriers
Interferences

Physical Barriers
 Interferences

Linguistic and Cultural Barriers

 Interferences

Mechanical Barriers
2. Shannon-Weaver’s Model of
Communication
 3. Osgood-Schramm Model of
Communication

 This model was presented by Osgood and

Schramm in 1954

 This model was presented by Wilbur Schramm

and adapted from the theories of another
scientist, Osgood, thus calling it Osgood-
Schramm Model of Communication.
Four Principles of Osgood-Schramm
Model of Communication

1. That communication is circular, not linear.

The listener can both receive and send
messages (in most instances).
Four Principles of Osgood-Schramm
Model of Communication
2. That communication is usually equal
and reciprocal.
Four Principles of Osgood-Schramm
Model of Communication

3. That there is a
lot of
interpretation
involved when
receiving a
message.
Four Principles of Osgood-Schramm
Model of Communication

4. That all
communication requires
three steps: encoding,
decoding, and
interpreting a message.
 Components of Osgood-Schramm
Model of Communication

 Sender – the person who encodes converts and

sends the message.

 Message – this is the content being shared between

the parties.
 Components of Osgood-Schramm
Model of Communication

 Receiver – this is the person who decodes

(interprets) the message.

 Semantic barriers – the backgrounds, beliefs,

experiences, and values that influence how the
sender conveys a message and how the receiver
interprets it.
3. Osgood-Schramm Model of
Communication
THANK YOU !!!

ELAIZA JANE A. REYES,LPT

CECILE B. BATU, Ph.D.
Purposive Communication
Models of Communication