Media refers to all electronic or

digital means and print or artistic

visuals used to transmit
messages, a means of
communication.
Information is an abstract
concept that refers to
that which has the power
to inform.
Literacy
- is the ability to encode and
decode symbols and to
synthesize and analyze
messages.
- ability to read and write.
Media literacy is the ability to
access, analyze, evaluate, and
create media. 
Information literacy is the
ability to find, evaluate,
organize, use, and communicate
information in all its various
formats
Technology literacy is a term
used to describe an individual’s
ability to assess, acquire and
communicate information in a
fully digital environment.
Communication
- people or group of people
imparting or exchanging messages
through speaking, writing, gesture,
or even using other symbolic forms
by utilizing variety of channels for
sending and receiving.
Message
– collection of symbols that
appear purposefully organized
(meaningful) to those sending
or receiving them.
Turow(2009,7)
 INTERPERSONAL COMMUNICATION
- the process by which people exchange
information, feelings, and meaning
through verbal and non-verbal messages:
it is face-to-face communication.
 MEDIATED INTERPERSONAL COMMUNIATION

- refers to communication carried out by

the use of information communication
technology, and can be contrasted to
face-to-face communication.
ORGANIZATIONAL COMMUNICATION
- The process by which activities of a society are
collected and coordinated to reach the goals of
both individuals and the collective group. It is a
subfield of general communications studies and
is often a component to effective management
in a workplace environment.
PUBLIC COMMUNICATION
- Involves one person
communicating to a
large number of people.
Turow (2009, 9-11) outline eight elements that constitute the creation of a
message

1. Source: The source is

where the message came
from. It can be a person or
an organization.
2. Encoding – the process by
which a message is translated so
it can be transmitted and
communicated to another party.
3. Transmitting- the actual act of
sending the message. It can either
be through the person’s vocal
cords and facial muscles
complemented with hand gesture,
if we mean the act of speaking.
4. Channels- technologies
are the lines that enable
the act of sending or
transmitting.
5. Decoding – the transmitted
impulses are converted to signs as
the brain perceives and processes it.
The reverse of encoding, decoding is
the process by which the receiver
translates the source’s thoughts and
ideas so they can have meaning.
6. Receiver- receiver is the one who
gets the message that was transmitted
through the channels. Like the source
or sender, the receiver can be an
individual or an organization.
However, it is possible that the
intended receiver may not receive
7. Feedback- is the
response generated by the
message that was sent to
the receiver. It can either
be immediate or delayed.
8. Noise Interference – “interference”
is known as noise. Oise may be treated
both literally and figuratively. Literally, it
is mechanical sound that is perhaps
more resonant than the message
drowning it. It can also mean other
message with conflicting tones
drowning the original message .
The Evolution of Traditional to New Media
PREHISTORIC AGE (before 1700s)
People discovered fire, developed paper
from plants and forged equipment or
weapon through stone, bronze, copper
and iron.
 
INDUSTRIAL AGE (1700s -1930s)
People used the power of steam,
developed machine tools, established iron
production and manufacturing of various
products (including books through the
printing press).
ELECTRONIC AGE (1930s – 1980s)
People harnessed the power of electricity
that led to electrical telegraphy, electrical
circuits and the early large scale computers
(through vacuum tubes, transistors and
integrated circuits). In this age, long distance
communication became possible.
NEW (DIGITAL) AGE (mid 1900s – 2000s)
INFORMATION AGE
People advanced the use of microelectronics in the
invention of personal
computers, mobile devices and wearable technology.
In this age, the Internet paved the way for faster
communication and the creation of the social
network. Moreover, voice, image, sound and data are
digitalized.
WEB BROWSER
SEARCH ENGINE
BLOGGING SITES
SOCIAL NETWORKS
MICROBLOGGING
PHOTO AND VIDEO SHARING
WEBSITE
INSTANT MESSAGING & VIDEO CONFERENCING
PORTABLE COMPUTERS
MOBILE PHONES
WEARABLE TECHNOLOGY
CLOUD AND BIG DATA