Group 5

Arya Sreekumar (17)

MARKETING Denna Jose (24)

Geethu Ravi (28)

MANAGEMENT-II NRM Shaliq (37)

Nanda S (39)
Sudani Sai Himavanth (51)
T P Anju (52)
Varun Raj (56)
ADVERTISING CAMPAIGN Vishnu R S (62)
Vaishnavi M (65)
Niveditha K Menon (75)
 WALKMATE
Blind people are facing many problems in their daily life in
many cases they may have to depend on other persons
which make them insecure . So our product WalkMate
will be helpful for blind people to walk with confidence

“Guiding all round”

OBJECTIVE
• Provide an awareness to the target market.

• Informative advertising to inform the consumers about the

benefits of our product and thereby build demand.

• Develop brand image and value proposition.

• Promotion of social well being and inclusive growth.

• Maintain a customer and consumer relationship by providing

support and services.

TARGET AUDIENCE
• Family members of blind people.

• Visually impaired people.

• Increasing Geriatric population.

• NGO and charitable trusts.

• For surgical store distributors.

• People suffering from Cataract, Glaucoma.

WHY THIS AD?
• This advertisement showcase an emotional attachment
towards the blind people.

• It provides an awareness among the differently abled

people as well as the their loved once about the
existence of such a technologically advanced product to
help the blind people.

• Make the consumers self reliant and confident.

TYPE OF AD & WHY IT IS PREFERRED ?

The product is advertised through YouTube, because:

• YouTube advertising is highly targeted.

• Easy to Track & Measure Advertising metrics on

YouTube.
• Cost effective when compared to other media.

• It provides fast results.