MEDIA AND INFORMATION

LITERACY
PREPARED BY: SAIDELYN OBERES
HOW COMMUNICATION IS
INFLUENCED BY MEDIA AND
INFORMATION
AFTER GOING THROUGH THIS DISCUSSION, YOU
ARE EXPECTED TO:
1. Define media, information, and communication;

2. Identify the two basic types of communication;

3. Discuss what information to provide, what channel of

communication to be used, and the importance of communication;

4. Evaluate how media and information influence our

communication to other people.
WHAT IS MEDIA?

Media - plural form of the word ‘medium’

- means of transfer of information
- it could be printed, broadcasted, or
digitalized
WHAT IS INFORMATION?

Facts provided or learned about something

or someone. (Definition from 
Oxford Languages)
Knowledge received or given
WHAT IS COMMUNICATION?

Exchanging of information and the

expression of feeling that can result in
understanding.
TWO BASIC TYPES OF COMMUNICATION

VERBAL COMMUNICATION
NON-VERBAL COMMUNICATION
DIFFERENCE BETWEEN VERBAL AND NON-
VERBAL COMMUNICATION
VERBAL NON-VERBAL
COMMUNICATI COMMUNICATI
ON ON

ORAL SPOKEN LAUGHING,

LANGUAGE CRYING,
COUGHING, ETC..
NON- WRITTEN GESTURES, BODY
ORAL LANGUAGE LANGUAGE, ETC..
PARTS OF COMMUNICATION PROCESS
SOURCE OR SENDER
RECIPIENT OR RECEIVER
INFORMATION
CHANNEL OR MEDIA
COMMUNICATION FLOW

ONE-WAY

CONVERSATION
ONE-WAY COMMUNICATION

RECEIVE
SENDER MEDIUM
R
 CONVERSATION
MEDIUM INF
OR
TA MA
DA N TIO

RECEIVE
SENDER
R

O
N ATI DA
M TA
R
NFO
I

MEDIUM
CONSIDER THE FOLLOWING TO AVOID GETTING INTO
TROUBLE COMMUNICATING USING TODAY’S
TECHNOLOGY AND MEDIA:
INTENT
RECEIVER
PRIVACY
SECURITY
CONVENIENCE
COST
INFLUENCE OF MEDIA AND
INFORMATION TO
COMMUNICATION
ORAL ACTIVITY:
Our country is currently suffering from a global pandemic
caused by corona virus. You want to help your community by
providing the correct and relevant information on how to protect
themselves from the virus.
 What information will you provide to your community?
 What channel or medium of communication should you use to
make your message available to anyone or to more people?
 What is the importance of communication at this time of
crisis?
 POSITIVE INFLUENCE OF MEDIA IN
COMMUNICATION
Stay up to date with family and friends around the world;
Find new friends and communities;
Network with other people who share similar interests or
ambitions;
Join or promote worthwhile causes;
Raise awareness on important issues.
 NEGATIVE INFLUENCE OF MEDIA IN
COMMUNICATION

Becomes a source of misinformation and fake news.

A lot of people publishes whatever they want being
unmindful of the consequences of their posts.
Panic
Wrong Judgement
WRITTEN ACTIVITY:
Answer ‘What’s More’ on your
Module 1.
Knowledge is power. It helps us to understand our
environment and how to deal with our problems.
Knowledge is transmitted through effective
communication which is why we need to be
mindful on the information we received from
media. And from that we can be a media and
information literate individual.