How to write a Case Study

Case Study
- critically assesses an event, a place, personality, or situation to draw a
conclusion.
- It uses all background information to identify the key problems and
recommend further action.
 Types of Case Study
• Illustrative case study
• Exploratory case study
• Cumulative case study
• Critical instance case study
 How to Start a Case Study?

1. Identifying the Problem

- The very first step in starting a case-control study is to identify the
problem.
For example, examining the incompetence of KFC to bring a substantial
rise in the revenue.
2. Ponder the Root Source
- Problems may originate from an incorrect marketing strategy or the
flawed structure of the supply chain.
3. Create an Outline
- main points of the case study.
- Gather at least 3 to 4 main points to explain in your case study and
form an organized outline.
4. Potential Solutions
- brainstorm and propose a solution to a social issue or any relevant
topic.
- Keep in mind that different case study subjects have different
requirements.
 How to Write a Case Study?

1. Introduction
- Identify the key issue and write a solid thesis statement in 1-2
sentences.
- As with any other paper, your case study introduction should serve as a
roadmap for your readers.
- discuss why this specific case is being written and how it relates to
addressing the problem.
A good introduction must answer the following questions:
• What is being studied?
• Why is the issue important to investigate?
• How will this research advance new knowledge or ways of understanding?
2. Background Information
- Incorporate relevant issues and facts and conduct extensive research on
the problem.
- This is the point where you need to demonstrate how well you have
researched your problem.
3. Alternative Solutions
- Highlight alternative solutions for the problem to come up with the best
solutions. Don’t forget to briefly outline the most viable solutions and
evaluate their advantages and disadvantages.
4. Main Answer
- Always provide a realistic answer to the question asked in the case.
Explain the rationale for choosing the solution and justify it. Explain why
this solution is proved to be the best and support it with solid evidence.
5. Recommendations
- Locate specific strategies to accomplish the solution.
- Suggest further actions and then outline the implementation plan.
Here are the points that you need to focus on when writing recommendations

• Choose which of the alternative solutions should be adopted.

• Briefly write about your choice and explain how it will solve the problem.
• Integrate the theory and coursework here.