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MANAGEMENT INFORMATION SYSTEMS

Girl scouts go digital

IMB5
Paola Bielli, Aakanksha Gaur

Mumbai | India
Girl scouts go digital
GIRL SCOUTS

• Cookies sales: $ 800.000


• Girl scouts (USA): 2.3 million
• Growing volumes
• Young actors, basic (sales) skills
• 2 licensed suppliers for the whole country, ABC Bakers &
Little Brownie bakers
• Traditionally a manual order process, customers receive the cookies
months after the order.
DISCUSSION QUESTIONS

1. Describe the As-Is situation of the Girl Scout Cookies sales


process
2. How can digitization help them?
3. What are the key principles which should drive any attempt to
improve the sales process?
4. Sketch the main technology-based solution presented in the case
(To-be process)
5. What else would you propose?
MAPPING THE PROCESS

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