WHAT IS ART?

• According to Marcos (2006), the word art supplies various

meanings, including ability—human capacity to create things and
beauty; process—encompasses acts, such as drawing, painting and
sculpture, and product—completed work or the final product.
• Art is a tool for communication; a venue to convey or express
thoughts, emotions or aspirations.
• Art is defined as the manifestation or use of the various creative
disciplines. It is produced by human creativity and skill to express
oneself.
 ELEMENTS OF THE VISUAL ART
1. Line
May either be straight or curved
Straight lines are always associated with the ideas of
steadiness and force
 moves in one direction only
1. Horizontal
2. Vertical
3. Diagonal
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Horizontal lines
Are lines of repose and serenity
Express ideas of calmness and relaxation.
Ex: Horizon

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Vertical Lines
Lines poised for action.
Tend to express as well as to arouse
emotions of exaltation and inquietude.
This is evident in monumental
architecture.
Diagonal Lines
Suggest action and
Movement.
Give animation to any
composition in which they
appear. 4
Curved Lines
Suggest grace,
movement, flexibility,
joyousness, and
grace.

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 Crooked or Jagged Lines
Express energy, violence, conflict
and struggle.

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2. Form or Shape
Describes the structure or shape of an
object
All the visual arts are concerned with
form

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Regular Forms

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Irregular Forms

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Radial Forms

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Linear Forms

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Grid Forms

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2. Volume/ Mass
Refers to the amount of space occupied
three dimensions
Therefore, refers to solidity or thickness
In painting, volume is an illusion
because the surface of the canvas is flat.

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 3. COLOR
Color is a property of light, when light goes
out, color goes with it.
The white light of the sun contains all the
colors of the spectrum; violet, indigo, blue,
green, yellow, orange, and red.
White, gray, and black have no color quality,
they are called the neutral colors.

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Hue
Is the dimension of color that gives color its
name

Color names such as red, blue, green, violet,

and yellow indicate the color characteristics
called hue.

The primary and secondary hues are shown in

the following diagram.
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Value
Refers to the lightness or darkness of a
color
A quality which depends on the amount
of light and dark color
a. Tints
Are values above the normal (light color)
b. Shades
Are values below the normal (dark color)

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Saturation
Refers to brightness and dullness of color
referred to as purity of the color

A bright color can be produced by adding

more pigment to the same hue.
A dull color can be produced by adding
gray or the color’s complement to the
pigment.
4. Texture
The element that deals more directly with
the sense of touch
Has to do with the characteristic of
surfaces which can be rough or smooth,
fine or coarse, shiny or dull, plain or
irregular.
Best appreciated when an object is felt
with the hands
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5. Space
refers to the area that is occupied by an
object or a subject

6. Time and Motion

 Movement of visual arts can either be an
illusion or an actual motion
Actual motion is seen in kinetic sculpture
 COLOR WHEEL
- an arrangement of primary, secondary, and tertiary colors, is an
important tool to identify which colors can work well if used in
a certain artwork
- These sets of colors are referred to as color schemes or color
relationships.
 COLOR SCHEMES
• Monochromatic - involves using the same hue but with
different gradients of value
• Analogous - entails the use of three or four adjacent
colors in the color wheel
• Complementary - involves the use of a color and its
complement (color located opposite of the first color)
• Split-complementary – involves the use of two colors
adjacent to the complement
• Triadic – uses three colors that are of equal distance with
each other
• Tetradic – uses two pairs of complementary colors
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