Case 1, SM

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COURSE: STRATEGIC MANAGEMENT

CASE NO. 1: SOFTWARE & IT INDUSTRY


PRESENTED BY:
Introduction
The IT sector comprises of:

Software Products
Business Process and Engineering
Management (BPM) Services/
Technologies

Hardware Telecom Services


Industry Overview
Authorities over IT and Software Industry in Pakistan and India:

India’s IT mission:
“To promote e-Governance for empowering citizens,
Pakistan’s IT mission: promoting the inclusive and sustainable growth of the
“Our IT vision is to put in place an accelerated Electronics, IT and ITeS industries, enhancing India’s role in
digitization ecosystem to enable socio-economic Internet Governance, adopting a multipronged approach that
development, to expand knowledge-based economy includes development of human resources, promoting R&D
and to spur the economic growth” and innovation, enhancing efficiency through digital services
and ensuring a secure cyber space. ”
IT Industry as a Percentage of GDP
As of 2021:

Data Source: (IBEF, 2022) & (BOI, 2021)


Top IT Export Destinations [FY 2019-20]

USA

Pakista
USA
India

UAE

n
Canada UK

Europe Singapore

Canada
Supply Side of Software & IT Industry
Number of IT & Software Institutions:

Total 5,253 ITIs and ITCs (Worldbank, 2007) Total 3798 TVET institutes (Dawn, 2020)
Supply Side of Software & IT Industry
Disciplines in Software and IT Sector

● Software development ● Cyber Security


● Artificial Intelligence ● Digital Marketing
● Business & Information Systems ● E-commerce
● Computer & Information Systems ● Game Design
● Computer Networking & Communication ● Geographical IS & Remote Sensing
● Computer Science and Technology ● Animations
● Computer Aided Design ● Web Designing and development
● Data Science
Number of IT Graduates Per Year
India

Pakistan produces only 1.33%


of graduates that India is
producing annually.
1,500,000

Pakistan
20,000
Demand Side of IT & Software Industry
Major Companies and Revenues (FY21)

India Pakistan
1. Tata Consultancy Services Limited → 21.85 NetSol → 56 billion U.S. dollars
billion U.S. dollars

2. Infosys Limited → 13.56 billion U.S. dollars Systems Limited → 2.1 billion U.S. dollars

3. Wipro Limited had → 8.24 billion U.S. dollars S&P Global Pakistan Pvt Ltd. → 8.30 billion U.S.
dollars

4. HCL Technologies Limited → 9.92 billion U.S. Teradata Corporation → 202 million U.S. dollars
dollars

5. Tech Mahindra Limited → 5 billion U.S. dollars TRG Global → 1 million U.S. dollars
Conclusion
● The IT & Software Industry in both countries is growing rapidly
● The availability of cheap labor has benefitted in this regard → Offshoring Strategy
● However, India’s growth and attention towards this sector is far more
● India has been building capacity in this sector through programs like SkillIndia
● PM Imran Khan realizes the importance of IT
IS PAKISTAN DOING ENOUGH ?
● Awareness wave after the recognition of Arfa Kareem Randhwa
● Developments of various institutions specialising in IT degrees
● Distribution of laptops
● TEVTA setting 1st technology park
● Pakistan ranks 117th in innovation inputs and 77th in innovation output
● International recognition “Money Heist”
Strategy
● Increase government expenditure on education sector
● Assist in establishing vocational training centers
● Emphasis on Digital Programmes
● Favourable tax incentives
● Create awareness regarding the IT sector

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