Strengthening

Tourism Linkages Between

Jordan & Europe
Building linkages between Jordanian and European Tour Operators
Promoting Jordan as a Major Sustainable Tourism Destination
 Tourism Sector Overview
2016 Indicators

Direct Contribution to 1,369.7 M JoD 4.9% of total GDP

GDP

Generated Visitor 3,374 M JoD 37.1% of total exports

Exports

Direct Employment 51,270 M JoD 5.1% total employment

Indirect Employment 287,500 Jobs 18.1% total employment

*GIZ Sector Insights – Oct 2018

 Context
Potential for growth –
if Jordan can…
attract more tourists & encourage spending

Needs of Local Tour Operators

● Improved marketing, access to
finance and linkages to European
Counterparts
● Increased accessibility to European
Outbound Tour Operators (B2B)
● Support in diversifying product
offerings
● Adaptability to European Tourism
taste and trends
(sustainable/eco/tourism and
adventure tourism)
Needs of European Outbound
Tour Operators
● Knowledge of local businesses and offerings
● Access to diverse products and services
● Seeking more “experiences” to cater for their
customers
● Growing % (especially European) tourism
want eco friendly, sustainable, and
supporting locals
 Opportunities for Growth

This conference intends to use a market-based, destination-focused approach

to support the growth of sustainable tourism in Jordan, thus supporting local communities.

By focusing on Jordanian Tour Operators promoting Jordan as a sustainable tourism destination

(utilizing the Jordan Trail and new Ryan Air affordable routes) there is an opportunity to
increase offerings for tourists, thus providing the local communities with greater business
opportunities.

● Engage local communities in servicing tourists

● Increase product and service offerings
● Increase quality standards
● Open opportunities to access bigger markets
 Conference Objectives
Increase number of European tourists
coming to Jordan

Arrange successful B2B meeting

Increase the number of Jordanian Tour Increase the operational capacity

Operators operating to service European
Tourists of Tour Operators in targeted communities

Connecting start-ups and Marketing Jordan as an

Engage and benefit local
communities servicing
European Tourists
entrepreneurs to the adventure/ experience/
attending audience sustainable tourism
(exposure) destination
 Promoting Jordan
● Promoting Jordan as a sustainable tourism destination

● High-level presentation on Jordan Trail

Entrepreneurship Jordanian Tour Association and

• Inviting between 15 to Operators Expo Businesses
20 entrepreneurs • Inviting between 15 to • Inviting Tourism
specialized in tourism 20 of the most associations (Jordan
products
prominent Jordanian Trail, JITOA, etc.)
• Provide them with
tour operators • Inviting Ryan Air to
booths
• Connecting Jordanian • Each operator will promote Jordan new
entrepreneurs with have an Expo Booth to affordable travel routes
Jordanian tour meet with European
operators Tour operators
 Conference Partners

● EU Delegation in Jordan
● JADE Project
● The Palestinian Jordanian Business Forum
● Ryan Air (Potential)
● Jordan Trail Association
● JITOA: Jordan Inbound Tour Operators Association
● ASEZA: Aqaba Special Economic Zone Authority
● Ministry of Tourism and Antiquities
● iPark Incubator Aqaba (Specialized in Tourism)
● Open for any EU member state country …..
 Suggested Agenda
Topic Time
Day 1:
1- Speaker and intro 10:00 -11:00
2- Possible deal announcement 11:00 – 11:30
3- Presenting Jordan as sustainable and adventure tourism destination 11:30 – 12:00 PM
4- Break 12:00 – 13:00
5- Exposition and B2B Meetings 13:00 – 17:00
6- Dinner and Networking 18:00 – 19:00
Day 2:
1- Tour for attendees in city of Aqaba 9:00 – 13:00
2- Lunch and Networking 13:00 – 15:00
3- Guest departure to hotels or pre-set tours to Wadi Rum and Petra 15:00- 17:00
4- Dinner and sleepover in Wadi Rum 19:00 – 23:00 PM
Day 3:
1- Breakfast and depart to Petra 6:00 – 7:00
2- Petra Visit 7:00 – 12:00 PM
3- Guests arrive to Aqaba and check out 13:00 – 15:00
 Expected Results

The expected results include improved business operations, increased clients, sales
and revenue for Jordanian tour operators.

● 20 Jordanian Tour Operators will participate, at least 5 will sign deals with Europeans
counterparts
● 10 Jordanian Tour Operators will be assisted in creating links with European Tour Operators
● Increase in the number of bookings on the Jordan Trail
● 15 to 20 European Tour Operators will be able to promote Jordan as a sustainable tourism
destination in Europe, and have ready packages provided by their Jordanian counterparts
● Increased offerings for European clients in sphere of sustainable, experience and adventure
tourism 
● Enhanced economic and social relations between Jordan and Europe 
● Increase in sales and revenues for European Tour Operators 
● Supporting local communities and economic opportunities for Jordanians 
 How EU Member State
Countries can Support

Through the Jordanian Action for the Development of Enterprises Project (JADE) – EU member
state countries have a special contribution with their expertise, links and capacity - together we can
achieve:

● Providing connections with EU sustainable tourism actors and assist in bringing them to
Jordan
● Enhancing local community economic development
● Building on previous and current EU projects in tourism
● Publicizing and visibility of EU contribution, goals and outcomes
● Increasing the number of visitors to Jordan and eco/sustainable tourism in specific
 Thank You!

www.jade-project.com www.jade-project.com