Communicati

Mass
on Vis-a- Vis·
LESSON 4

Communica
 OBJECTIVES
Students are expected to  compare the

01 02
Students are able to respond to the
s i m i l a r i ti e s a n d d i ff e r e n c e s b e t w e e n
q u e s ti o n : " W h a t i s m e d i a t e d
mediated interpersonal
i n t e r p e r s o n a l c o m m u n i c a ti o n a n d c o m m u n i c a ti o n a n d m a s s
m a s s c o m m u n i c a ti o n ? "
Students are expected to understand how the media and information
c o m m u influence
n i c a ti o n . communication.

03
S t u d e nt s a re ex p e c t e d t o
u n d e rs ta n d h o w t h e m e d i a a n d
i n fo r m ati o n i n fl u e n c e
co m m u n i c ati o n .
04
Students should be able to easily
construct their own example and
i d e n ti f y t h e t y p e o f c o m m u n i c a ti o n
to which it belongs.
 DEFINITION OF TERMS
1
COMMUNICATION is simply the act of transferring
information from place to another communication.

INTERPERSONAL - Interpersonal communication is

2 the process by which people exchange information,

feelings, and meaning through verbal and non-
verbal messages: it is face-to-face communication.

3
MASS - the imparting or exchanging of information
on a large scale to a wide range of people.
 DEFINITION OF
TERMS

01 INTERACTION
DIRECT 02
FEEDBACK
INTERACTION DIRECT FEEDBACK
Interactive communication is an Feedback Communication.

exchange of ideas where both This response of a receiver

participants, whether human, to sender's message is

machine or art form, are active and called Feedback. Feedback is

can have an effect on one another. your audience's response; it

It is a dynamic, two-way flow of enables you to evaluate the

information. effectiveness of your

message.
communication vis-a-vis
mass communication

LESSON 4
Communication has many types but in this lesson it
only talks about two types which are mediated
interpersonal communication and mass
communication. These two types are very much
interrelated. Both of them brings messages to a large
and widely dispersed audiences but they have different
steps or processes.
 TWO TYPES

Mediated
Interpersonal Mass
Communication Communication
 Mediated Interpersonal
Communication

Mediated interpersonal communication involves  technological

devices and other devices.

Mediated interpersonal communication is one of the most dynamic

areas in communication studies, reflecting how individuals utilize
technology more and more often in their personal interactions.

Responding to this evolution in communication, this collection

explores how existing and new personal communication
technologies facilitate and change interpersonal interactions
 TYPES OF MEDIATED
INTERPSONAL
COMMUNICATION

01 SYNCHRONOUS
Synchronous computer-
mediated communication
refers to communication that
02 ASYNCHRONOUS
asynchronous computer-mediated
communication refers
to communication that takes
place when the parties engaged
occurs in real-time . All
are not communicating in
parties are engaged in the
unison. In other words, the sender
communication
does not receive an immediate
s i m u l t a n e o u s l y ; h o w e v e r, t h e y
r e s p o n s e f r o m t h e r e c e i v e r.
are not necessarily all in the
same location.
 Mass Communication
Can be understood as the process of sending,
receiving, exchanging messages or information
on a large scale to a wide number of people via
the media.

The transmission of messages to several people at the

same time

It entails using various forms of media technologies,

of which journalism and advertising are a part.
 TYPES OF MASS
COMMUNICATION

01 04
BROADCAST MEDIA
PRINT MEDIA
Print media is a kind of
mass
Broadcast media involves electronically
and simultaneously sending information
communication that creates and containing signals, print messages and
disseminates news and information audio or video content to a vast group
through printed publications.  of recipients using television, radio,
newspapers, magazines and digital

02
media including the Internet, emails
OUTDOOR MEDIA
 is advertising experienced outside
and texts.

05
of the home. This includes
billboards, wallscapes, and posters DIGITAL MEDIA
Digital media refers to any
seen while "on the go".
communication media that operate in
conjunction with various encoded

03
machine-readable data formats. Digital
TRANSIT MEDIA
Tr a n s i t m e d i a i s a f o r m o f o u t -o f -
media can be created, viewed,
distributed, modified, listened to, and
home advertising that displays preserved on a digital electronics
device.
advertisements in or on the outside of
vehicles, such as on the side of or
above the seats of a bus or tram.
 EXAMPLES OF MEDIATED
INTERPERSONAL
COMMUNICATION

EMAIL

 has become a standard form of business

communication
 can be sent to individuals or groups of people whom all
need to be aware of the same information
 prevents lengthy conversations and maintains a record
of exactly what was communicated
 EXAMPLES OF MEDIATED
INTERPERSONAL
COMMUNICATION
SMARTPHONE AND TEXTING

 Allow employees to take advantage of a variety of

management applications that can make their job easier.
 Has become the most personal form of business
communication.
 reserved for a few close associates
 Low key, non-disruptive and takes less time than a phone
call.
 EXAMPLES OF MEDIATED
INTERPERSONAL
COMMUNICATION
MANAGEMENT TOOLS

 Make it easy to track the progress of projects from start to finish.

 Include programs like Wrike, Trello, Salesforce.com, and
Basecamp, that allow team members to assign tasks within a
project, upload documents, make changes and comment on one
another’s work, send messages and update progress, all in one
place.
 Also include other file-sharing programs such as Google Docs,
Microsoft OneDrive, and Dropbox, which also allow for team
collaboration and communication on projects
 EXAMPLES OF MEDIATED
INTERPERSONAL
COMMUNICATION
VIDEOCONFERENCING

 Saves both time and money for meetings with staff from various
offices, if the business is spread out in various locations.
 Includes applications, such as Google Hangouts and Skype, that
allows the participants to see one another while they hold their
meetings
 Allows for face-to-face communication even though participants
are many miles apart
 An especially useful tool for maintaining camaraderie among office
personnel despite long distances
 EXAMPLES OF MEDIATED
INTERPERSONAL
COMMUNICATION
SOCIAL NETWORKING

 Can be essential to getting the message out when it comes

to marketing the business.
 Are places to do relationship marketing and make
announcements about new products, specials or events
that one is hosting.
 Calls for an adjustment in one’s communication style
 EXAMPLES OF MEDIATED
INTERPERSONAL
COMMUNICATION
WEBSITE VLOGS

 Essential part of many company websites

 Typically provide information on the products or
services that interest the consumers
 Can be used to offer information and function as a
resource for both customers and potential clients
 EXAMPLES OF MEDIATED
INTERPERSONAL
COMMUNICATION
MESSENGER APPS AND CHATBOTS

 Another tool for computerized communication with

customers.
 Is an automated service that interacts with a customer over a
chat interface without the presence of a live person.
 Programmed to respond to certain questions and provide
information or assistance as needed.
 Can lessen employees' workload while providing basic
customer service.
 MEDIATED
INTERPERSONAL
COMMUNICATION
TRIVIA
 EXAMPLES OF MASS
COMMUNICATION
TELEVISION SOCIAL MEDIA
Tv is one of the most sophisticated Social media is an internet-based
means of mass communication media. form of mass communication. It
Television commercials, media does not matter which part of the
campaigns, and public service world you are in; it surpasses the
announcements are the main tools of the reach that the broadcast and print
trade on TV. media can cover.
BILLBOARD
NEWSPAPER Billboard is an outdoor media kind of
Newspaper is a form of printed advertising that targets a large area. It
media that carries the news of the is typically placed in high-traffic areas.
world. It provides information and And compared to radio and television,
general knowledge. When billboards offer lower cost.
newspapers are circulated, the PODCAST
same information is provided to all Podcast is a series of digital audio files
customers of the same that are made available for downloading
newspaper. or listening via the internet.
 SIMILARITIES AND
DIFFERENCES

Mediated
Interpersonal Mass
Communication Communication
 SIMILARITIES AND
DIFFERENCES

SIMILARITIES

 They are both forms of communication.

 Feedback from the receiver is possible
 SIMILARITIES AND
DIFFERENCES
DIFFERENCES

 Interpersonal communication only requires one or small device, unlike Mass

communication that requires a larger medium (newspapers, television, radio,
web) to reach a larger population of receivers.
 In Interpersonal Communication, you know who you are talking to. Mass
Communication that involves larger population, receivers are unknown to
each other.
 In Interpersonal, if either the receiver or sender didn’t deliver the message
well or failed understand the message it will lead to some misunderstanding
or failure of communication. But in Mass Communication, even if there’s
someone who didn’t understand the message, the communication is still
uninterrupted.
 ADVANTAGES OF
INTERPERSONAL MEDIATED
COMMUNICATION

It disregards time and place It serves as archive of It breaks down barriers of

dependence; two communicating
people do not need to be available
at the same time in order to
communicate.
communication and help
information; previous someone to initiate a
conversations can be conversation.
kept for future
reference.
 DISADVANTAGES OF
INTERPERSONAL MEDIATED
COMMUNICATION

It limits the richness of The possibility of technical

The issue of difficulties and interruptions
communication.
is always there.
Misunderstandings might happen confidentiality and

due to wrong interpretations of trust.

tone and meaning of messages.

 ADVANTAGES OF MASS
COMMUNICATION

It promotes global Helps businesses in It promotes freedom of

expression
communication that keeps us advertising their
connected with other parts of the products and services in
world. a larger audience.
 DISADVANTAGES OF MASS
COMMUNICATION

Disinformation is There are contents that Promotes individualism and

rampant can overtake personal
is spewed out for the
communication.
viewing public that is
not suitable for
children..
 IMPORTANCE
 It's also crucial to be aware that both of these approaches
can be utilized to connect with a broad range of audience
members and persuade them to agree with the message that
you are presenting.
 Through mass communication, information can be quickly
distributed to a large number of people who often avoid the
sources of knowledge.
 For students, it is crucial for improved learning,
interpersonal communication, personality growth, and
academic improvement. Students with strong interpersonal
abilities are thought to have both a successful personal and
professional life.
 Knowing the similarities and contrasts between these two
types of communication is why it is important to study them
both.
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