PRESENTED BY

Mounika 20111410
Ayushman 20111413
VARIOUS DIGITAL MARKETING
Sajith 20111431 ACTIVITIES AND
Abdulla Shaik
STRATEGIES CARRIED OUT20111447
IN THE APPLE INC.
Pankaj 20111463
Samarpan 20111466
Apple Inc., formerly Apple Computer Inc., is an
American multinational corporation that designs
and manufactures consumer electronics
and software products. The company's best-known
hardware products include Macintosh computers,
the iPod and the iPhone. Apple software includes
the Mac OS X operating system, the iTunes media
browser, the iLife suite of multimedia and
creativity software, the iWork suite of productivity
software, and Final Cut Studio, a suite of
professional audio and film-industry software
products. The company operates several hundred
retail stores in a number of countries as well as the
online online store and iTunes Store.
IMPACTS OF DIGITAL MARKETING IN THIS ERA
→ Social media marketing has evolved from a just opulent method of online
business promotion to a crucial component of SEO as a result of the
requirement to incorporate it into digital marketing in an effort to keep small
and medium-sized businesses competitive with their rivals.

→ Due to the shift in customers' shopping behaviour, digital marketers are

being drawn to social media advertising. According to social media polls, a
significant portion of consumers spend an average of 37 minutes a day on
well-known social media platforms like Facebook and Twitter, and 10% of
internet users spend time on social media sites..
DIGITIAL MARKETING STRATEGIES
USED BY APPLE INC.

→ Simplicity
→ Product Placement
→ Leverage Reviews
→ Unique Value Proposition
→ Standing Out
→ Develop Experiment Marketing
→ Focusing On The Target Audience
HOW IT HAS IMPACTED THE SOCIETY

→ Apple could compete with companies like Samsung to attract

customers, but it has never engaged in a pricing war where
prices are slashed to the bone.
Since they are not required to, they don't try to compete on
price.

→ Steve Jobs and his crew were exceptional at creating and

promoting consumer goods that people loved. In fact, Apple's
marketing is so successful that it has set a standard for other
businesses aiming for the same level of worldwide recognition,
revenue growth, and tenacity.
APPLE STATISTICS (2022)
With the iPhone, one of the most well-known and important brands in
the world, Apple helped launch the smartphone revolution. It will also
be the world's most valuable technological corporation in 2021, with a
value of over $2 trillion. Apple, a company best known for desktop
computers, was among the first to move to the graphical user interface
(GUI), and the initial Macintosh was a hit→ 52% of Apple's $365
billion in revenue in 2021 comes from sales of iPhones.

→ With 18% of revenue, Apple Services was the second-largest

segment.
→ 2020 saw sales of 230 million iPhones, 71 million iPads, and 20
million Mac and MacBook computers.
→ In 2021, Apple's home and wearables segment expanded by 25%.
→ In 2020, it sold 43 million Apple Watches and 110 million Air Pods.
→ There are almost 40 million members to Apple TV+ and 72 million
to Apple Music.
APPLE QUARTERLY REVENUE 2005 TO 2022 ($BN)

Between the last ten years, Apple's income rose sharply,

from $108 billion to $365 billion. Its sales have grown by 33% only in the last year.
 APPLE REVENUE BY PRODUCT

The iPhone is still the largest source of revenue, but over the past five years, its share has fallen.
Over the previous five years, the percentage rise in services has been the biggest.
THANK YOU