Quest Business Capital

Current Marketing Activities

Facebook Campaigns
Campaign 1 – AD Set 1
Copy: Quest Business Capital provides the most affordable funding solutions for start-ups and established entities in Kentucky. Our
funding options, such as Lines of Credit and Equipment Financing, both have streamlined processes to help your business move
forward. Message us today!
Campaign Objective: Brand Awareness and Lead Generation
Target Audience: Kentucky, Male, and Female, 25 to 60 y/o, Small business, Entrepreneurship, Business, Small and medium
enterprises, Small Business Administration or Startup company
Daily Budget: $10
Cost per Result: $9.32
Total Amount Spent: $130.48
Result: 14 inquiries

Remarks:
- Ad was for brand awareness
- Ad was geo-targeted (Kentucky)
- All inquiries were unqualified for loan application
- The target audience was restricted by Facebook
Campaign 1 – AD Set 2
Copy: Quest Business Capital provides the most affordable funding solutions for start-ups and established entities in Kentucky. Our
funding options, such as Lines of Credit and Equipment Financing, both have streamlined processes to help your business move
forward. Message us today!
Campaign Objective: Brand Awareness and Lead Generation
Target Audience: Kentucky, Male and Female, 25 to 60 y/o, Small business, Entrepreneurship, Business, Small and medium
enterprises, Small Business Administration or Startup company
Daily Budget: $10
Cost per result: $11.19
Total Amount Spent: $22.37
Result: 2 inquiries (through messaging)

Remarks:
- Goal was to advertise two of QBC’s funding products
- Ad was geo-targeted (Kentucky)
- All inquiries were unqualified for loan application
- Target audience was restricted by Facebook
Campaign 2 - Ad Set 1
Copy: We would be happy to lay out our different funding options for your Kentucky business! Message now for
inquiries or call us at (877) 339-9777.
Campaign Objective: Increase page likes
Target Audience: Kentucky, 28 to 60 y/o, male and female, small business, small business administration,
entrepreneurship, loan, business or line of credit
Daily Budget: $5
Cost per result: $1.90
Total Amount Spent: $28.56
Result: 15 likes

Remarks:
- The goal was to promote QBC Facebook page and increase page likes
- Ad was geo-targeted (Kentucky)
- The target audience was restricted by Facebook
Campaign 3 – Ad Set 1
Copy: We have the best & most affordable options to help you grow your business in Kentucky. Message us today for more
information!
Campaign Objective: Lead Generation
Target Audience: Kentucky, 28 to 60 y/o, male and female, small business, finance, small and medium enterprises, land,
self-employment, startup company, entrepreneurship, loan, business or agriculture
Daily Budget: $20
Cost per result: $11.46
Total Amount Spent: $80.19
Result: 7 inquiries (through messaging)

Remarks:
- Goal was to target a specific industry in (Agricultural Business)
- Ad was geo-targeted (Kentucky)
- Most inquiries were unqualified for loan application
- The target audience was restricted by Facebook
Campaign 3 – Ad Set 2
Copy: We have the best & most affordable options to help you grow your business in Kentucky. Message us
today for more information!
Campaign Objective: Lead Generation
Target Audience: Kentucky, 28 to 60 y/o, male and female, Small business, Supply chain management, Finance, Small
and medium enterprises, Self-employment, Startup company, Entrepreneurship, Loan, Business, Delivery (commerce) or
Logistics
Daily Budget: $20
Cost per result: $8.77
Total Amount Spent: $52.63
Result: 6 inquiries (through messaging)

Remarks:
- Goal was to target a specific industry in (Delivery Business)
- Ad was geo-targeted (Kentucky)
- Most inquiries were unqualified for loan application
- The target audience was restricted by Facebook
Campaign 3 – Ad Set 3
Copy: We have the best & most affordable options to help you grow your business in Kentucky. Message us
today for more information!
Campaign Objective: Lead Generation
Target Audience: Kentucky, 28 to 60 y/o, male and female, small business, Kitchen, Small and medium
enterprises, Startup company, Entrepreneurship, Business or Foodservice
Daily Budget: $20
Cost per result: 0
Total Amount Spent: $17.92
Result: 0

Remarks:
- Goal was to target a specific industry in (Restaurant/ Food Service)
- Ad was geo-targeted (Kentucky)
- 0 inquiries
- The target audience was restricted by Facebook
Campaign 3 – Ad Set 4
Copy: We have the best & most affordable options to help you grow your business in Kentucky. Message us today
for more information!
Campaign Objective: Lead Generation
Target Audience: Kentucky, 28 to 60 y/o, male and female, Small business, Finance, Vehicles, Small and medium
enterprises, Automobiles, Self-employment, Commuting, Automotive industry, Startup company, Entrepreneurship,
Public transport, Loan or Business
Daily Budget: $20
Cost per result: $7.26
Total Amount Spent: $65.35
Result: 9 inquiries (through messaging)

Remarks:
- Goal was to target a specific industry in (Transportation Businesses)
- Ad was geo-targeted (Kentucky)
- Most inquiries were unqualified
- The target audience was restricted by Facebook
Campaign 3 – Ad Set 5
Copy: We have the best & most affordable options to help you grow your business in Kentucky. Message us today
for more information!
Campaign Objective: Lead Generation
Target Audience: Kentucky, 28 to 60 y/o, male and female, Small business, Supply chain management, Trucks, Small
and medium enterprises, Warehouse, Startup company, Entrepreneurship, Business, Semi-trailer truck or Logistics
Daily Budget: $20
Cost per result: $26.28
Total Amount Spent: $26.28
Result: 1 inquiry (through messaging)

Remarks:
- Goal was to target a specific industry in (Transportation Businesses)
- Ad was geo-targeted (Kentucky)
- Inquiry received was unqualified
- The target audience was restricted by Facebook
Campaign 4 – Ad Set 1
Copy: Did you know? No two dogs' nose are alike.
Campaign Objective: Increase page likes
Target Audience: Philippines, 18 to 65 y/o, male and female
Daily Budget: $15
Cost per result: $0.11
Total Amount Spent: $163.79
Result: 1,533 likes

Remarks:
- The goal was to increase page likes and have Facebook ease up the restriction on our ads
- Target audience was general population in the Philippines
Campaign 5 – Ad Set 1
Copy: Quest Business Capital specializes in providing the best and most affordable solutions for both start-ups and established entities! No
salespeople here - complete the form now to be in touch with our founder, Grant Smith or schedule a phone call appointment now at:
https://calendly.com/questbusinesscapital.
Campaign Objective: Lead Generation
Target Audience: Small business, Small and medium enterprises, Startup company, Entrepreneurship or Business, Small business owners, Retail
page admins or Business page admins, Business Owner, Owner/Manager/CEO, Co-Founder and COO, Founder, Director, CEO, Owner and Founder,
Owner and CEO or Founder, Cosmetics, Bakery, Cosmetology, Beauty salons, Coffeehouses, Pet store, hotel, Bars, Grocery store, Bed and
breakfast, Hardware store, Liquor store, Ice cream, Automotive industry, Nail salon, Car wash, Cigar bar, Nightclubs, Pharmacy, Home, Movie
theater, Local bike shop, Motel, General Hospital, Yogurt or The Barber Shop, Caterer, Florist Manager or Pet Groomer, Food and Restaurants,
Healthcare and Medical Services or Cleaning and Maintenance Services
Daily Budget: $20
Cost per result: $11.15
Total Amount Spent: $312.12
Result: 28 leads (through lead forms)

Remarks:
- Lead form was set up, fields include Name, Contact Details, Years in Business,
Month Gross Revenue, Loan Amount Request, Company name
- Most leads wouldn’t answer our calls and emails
Campaign 5 – Ad Set 2
Copy: Quest Business Capital specializes in providing the best and most affordable solutions for both start-ups and established entities! No
salespeople here - complete the form now to be in touch with our founder, Grant Smith or schedule a phone call appointment now at:
https://calendly.com/questbusinesscapital.
Campaign Objective: Lead Generation
Target Audience: Small business, Small and medium enterprises, Startup company, Entrepreneurship or Business, Small business owners, Retail
page admins or Business page admins, Business Owner, Owner/Manager/CEO, Co-Founder and COO, Founder, Director, CEO, Owner and Founder,
Owner and CEO or Founder, Cosmetics, Bakery, Cosmetology, Beauty salons, Coffeehouses, Pet store, hotel, Bars, Grocery store, Bed and
breakfast, Hardware store, Liquor store, Ice cream, Automotive industry, Nail salon, Car wash, Cigar bar, Nightclubs, Pharmacy, Home, Movie
theater, Local bike shop, Motel, General Hospital, Yogurt or The Barber Shop, Caterer, Florist Manager or Pet Groomer, Food and Restaurants,
Healthcare and Medical Services or Cleaning and Maintenance Services
Daily Budget: $20
Cost per result: $13.21
Total Amount Spent: $779.12
Result: 59 leads (through lead forms)

Remarks:
- Lead form was set up, fields include Name, Contact Details, Years in Business,
Month Gross Revenue, Loan Amount Request, Company name
- Most leads wouldn’t answer our calls and emails
Facebook Group Postings
Facebook Group Postings
Facebook Group Postings
- Whenever I will reply to the
people who leave comments on
the post, they will not message
back anymore
- Some people who are inquiring
are not from the US (e.g. Canada
or South Africa)
- Some group admins would not
approve the postings
- Some people commenting on the
posts are also lenders or
representing a lending company

SAMPLE COPY POSTED: Starting a

new business? We have 3 and 5-
year term loans for startups or
recently opened businesses.
Comment if interested!
LinkedIn
Tools Used
• Waalaxy
• Automates our lead generation via LinkedIn (sending invitation requests and
messages)
• LinkedIn Sales Navigator
• Helps increase search capabilities, improves visibility into extended networks,
and personalizes algorithms
LinkedIn Activities
1. Search a specific related job position in a location (e.g. business owner, US)
2. Import search results in Waalaxy
3. Send connection requests via Waalaxy (with or without a note)
Sample invitation note:
Hello, Jessica.
After reviewing your profile, I would like to add you to my network of
business professionals. I operate a business financing firm, and we provide
financing for equipment and working capital.
If you have a need for either of these, please let me know. Thanks! Grant
LinkedIn Activities
4. Once the connection request was accepted, send an introduction
message.
Sample Introduction Message:
Hey, Arlene.
I just saw that you approved my connection request. Thank you so much!
I am a founding partner of Quest Business Capital, providing small – mid-
size businesses access to business capital.
If it is of any interest, I would be happy to share some insights regarding
options for your business financing, including lines of credit, equipment
finance, short term, long term, or even startup loans.
LinkedIn Activities
5. Sample replies from approved connections:
• “No, thank you.”
• ”Yes, please. I’d like to know more.”
• “We are looking to get a line of credit soon. Currently, we’re working on
acquiring a commercial space.”
• “What are your long term loans.. terms? 1yr, 5 yrs, 10 yrs?”
• ”What are the qualifications?”
LinkedIn Activities
6. Set a phone call schedule and send an email after.

Number of imported contacts on Waalaxy per day: 500 to 1000

Number of connection requests sent by Waalaxy per day: 200 (on average)
Approved connection requests per day: 20 to 40 new connections (on
average)
Number of messages sent per day: 20 to 40 (on average)
Number of replies we get per day 5 to 10
Number of not interested per day: 5 to 8
Results
• 1 successful funding (inquiry from Facebook)
• 1 successful funding (inquiry from LinkedIn)
Other Tools Used
• Open Phone – for sending text messages to the leads
• Hubspot – for managing and tracking leads
• Calendly – a calendly link is sent to the leads for them to book phone
call appointments