Professional Documents
Culture Documents
We Too Deep Pitch Presentation
We Too Deep Pitch Presentation
PRESENT S… … … … ……
DE E P – TH E M US IC V ID E O
WE TO O
SO. . W HO A R E
WE?
ANDREW DALLOW….
SOUND OPERATOR, DIGIPAK DESIGNER AND THE STAR OF OUR
MUSIC VIDEO.
HE IS ALSO FAMOUS DUE TO THE DALLOW INDUSTRIES TIKTOK (GO
FOLLOW BTW THANK YOU)
• THE ACTUAL VIDEO WAS SPORTS THEMED, SO WE NEEDED TO MAKE SOMETHING DIFFERENT.
SO, WHAT'S OUR MUSIC VIDEO ABOUT?
• A YOUNG KID WANTS TO GROW UP AND BECOME A FAMOUS RAPPER.
• WHEN HES GROWN UP HE DECIDES TO RECORD A SONG TO HOPEFULLY FORFILL HIS DREAM.
• HE EXPECTS THE SONG TO BLOW UP AND GOES OUT ON THE STREET HOPING TO BE RECOGNISED
• HE APPROCHES SOMEONE THINKING THEY WOULD RECOGNIZE HIM, BUT THEY DO NOT.
• AFTER REALIZING HE'S NOT FAMOUS HE GOES TO WORK OUT WHERE HE HAS A NEW IDEA OF HOW TO MAKE HIM FAMOUS.
• OUR FAMOUS RAPPER YUNG DALLOW THEN GOES INTO THE STUDIO TO RECORD A MUSIC VIDEO.
• THE MUSIC VIDEO BLOWS UP AND THE VIDEO FINISHES WITH HIM GETTING RECOGNIZED BY EVERYONE AROUND.
EDITING
FROM ALL OUR OPINIONS, THE INTRO TO THE MUSIC VIDEO IS VERY STRONG AND SETS THE SCENE FOR THE
NEXT SECTION. EFFECTS USED ARE GOOD AND TRANSITIONS ARE ALSO SMOOTH.
IF WE HAD MORE TIME, WE’D PROBABLY RECORD EXTRA FOOTAGE FOR MORE SHOTS AND CHANGE THE
STORYLINE TO THE VIDEO SLIGHTLY SO ITS VISUALLY UNDERSTANDABLE.
I OVERLAYED CLIPS OF YOUNG DALLOW AND SYNCED TO THE BEAT TO KEEP IT VISUALLY APPEALING FOR MANY
PEOPLE IN THE YOUNGER GENERATION WITH SHORT ATTENTION SPAN DUE TO SHORT SOCIAL MEDIA CLIPS ETC
TIKTOK
THE FADE IN FADE OUT WAS A VERY POPULAR TRANSITION WE USED DURING EDITING.
OUR SO C IA L M E D I A
CAM P A I GN A N D
DIGIP A K D E S I G N
OUR TIKTOK CAMPAIGN
ON TIKTOK WE WANTED TO USE TRENDS TO ENABLE MORE REACH AND PROMOTE OUR MUSIC VIDEO.
OUR MOST VIEWED AND LIKED VIDEO WAS FROM A CAPCUT TEMPLATE PROVIDING PHOTOS FROM THAT
DAY'S SHOOTING.
WE BELIEVE THE CONTENT WE PRODUCED
OUR MOST VIEWED TIKTOK
OUR INSTAGRAM CAMPAIGN
• FOR INSTAGRAM WE USED STORIES TO SHOW US FILMING
• WE POSTED PICTURES AND UPDATES FROM MANY DAYS
• USED INSTAGRAMS REELS TO INTRODUCE THE TEAM
• AND ALSO INCLUDED A LIVE STREAMED GIVEAWAY WITH ACTUAL PRIZES SUCH AS A SIGNED ANDREW
DALLOW PHOTO TO PROMOTE VIEWER RETENTION AND GROWTH BY PEOPLE SHARING THE ACCOUNT VIA
STORIES
THANK YOU FOR LISTENING!!!