Role of CSR for Controlling

Sustainable Development

BY,
VINETHA J M
MBA-B SEC
What is Corporate Social Responsibility?

“Corporate social responsibility on part of the business

organizations is a commitment to function in an ethical
manner and bring significant changes in the local
community and society to ensure sustained economic
development”
– World Business Council for sustainable
development.
What is Sustainable Development?

“Development that meets the needs of the present

without compromising the ability of future
generations to meet their own needs”
Role of CSR in controlled sustainable
development

 The present need for business organizations is to

integrate environmental, ethical and social concerns
in their business activities.
The key drivers for CSR are

 Enlightened self-interest – creating a synergy of

ethics, a cohesive society and a sustainable global
economy where markets, labour and communities
are able to function well together.
The key drivers for CSR are

 Social investment – contributing to physical

infrastructure and social capital is increasingly seen
as a necessary part of doing business.
The key drivers for CSR are

 Transparency and Trust – business has low

ratings of trust in public perception. There is
increasing expectation that companies will be more
open, more accountable and be prepared to report
publicly on their performance in social and
environmental arenas.
The key drivers for CSR are

 Increased public expectations of business –

globally companies are expected to do more than
merely provide jobs and contribute to the economy
through taxes and employment.
CSR & sustainable development- two sides
of the same coin
 Collective conformation to ethics
Transparency in business & honest disclosure
Introduction workplace diversity initiatives
Ethics in governance in HRM
Encourage background check of employees,
suppliers/investors, etc,..
Developing a code of ethics towards the employees.
CSR & sustainable development- two sides
of the same coin
Compliance to organizational mission & vision
statements
A zero-tolerance attitude towards unethical behavior
Decentralization of business
Inclusive growth & smooth competition
Broad public participation in decision making
Supply chain monitoring
Some cases of CSR initiatives in India
Infosys Technologies Limited
Community development programs, corporate citizenship, Research
and Education, Community Service, Rural Reach Programme and
Employment.

ITC Limited:
Farmer partnerships, creating livelihoods for poor tribal make their
wastelands productive; investing in rainwater harvesting, empowering
rural women, providing infrastructural support to make schools exciting
for village children.
THANK YOU

- MIND FOR MATH