Product Life Cycle

Of
Coca-cola
By- Shruti Sharma
Samita Kanswal
Shraddha Dubey
Saheb Singh
 Brief about the Product
• Coca-cola, or, Coke  is a carbonated soft drink manufactured
by the Coca-Cola Company.
• Coca-cola is the world’s largest beverage company, portfolio of
3500 product variants, 17 billion dollar brands and operations in
more than 200 countries all over the world.
• Country of Origin – United States
• Coca Cola Net Worth is $265 Billion in 2023. 
• Region of Origin – Atlanta, Georgia, United States.
• Introduced On- May 8, 1886 i.e. 137 years ago.
• In India, its started operating in 1950.
• It was invented in the late 19th century by John Stith Pemberton.
•  The drink’s name refers to two of its original
ingredients: coca leaves and kola nuts (a source of caffeine).
 About the product ingredients .
• Ingredients used in making -
• Carbonated water
• Sugar (sucrose or high-fructose corn syrup (HFCS) depending on
country of origin)
• Caffeine
• Phosphoric acid
• Caramel colour
• Natural flavourings
 Product Life Cycle (PLC)
The product life cycle has 4 stages which are

STAGES OF PLC
• Introduction Stage
• Growth Stage.
• Maturity Stage.
• Decline Stage.
 INTRODUCTION STAGE
Introduction Stage is the very first stage of the Product life Cycle.
• This is the stage when the product is developed and introduced into
the market.
• It was created during 1886 by Dr. John S. Pemberton.
• It was introduced in India in 1956.
• At the time of introductory stage , it was sold 5 cents a glass.
• Pemberton’s partner Frank Robinson suggested that C’s will look
good for advertising which led to the name
Coca-cola.
 GROWTH STAGE
• Its the second stage of Product Life Cycle.
• If the product is successful, then the introduction Stage moves to the growth stage.
• This is characterized by growing demand, an increase in production, and expansion in its
availability. 
• In 1888, Pemberton sold Coca-cola to Asa Chandler, a leading businessman.
• In 1892, Chandler formed the Coca-Cola Company and by 1895, Coca-cola gained its
popularity in almost across whole America.
• As demand grew, production increased , Coca-cola was made available in its iconic glass
bottle.
• As growth keeps on increasing, Coca-cola was introduced in other countries also and
even made an outstanding progress there also.
 MATURITY PHASE
• It is the third stage of Product Life Cycle.
• It is the most profitable stage, the time when the costs of producing
and marketing decline. With the market saturated with the product,
competition now higher than at other stages.
• Coca-cola is under this stage of maturity.
• To extend its mature stage Coca- cola has developed the following
strategies: ▪︎Product Improvement ▪︎New products were
developed. ▪︎It entered new market segment ▪︎Enlarge its
distribution channels.
 DECLINE STAGE
• It is the last stage of Product Life Cycle.
• In this stage, the product may lose market share and begin its
decline.
• Product sales begin to drop due to market saturation and
alternative products, and the company may choose to not
pursue additional marketing efforts .
• Coca-cola is still in its maturity phase .
THANK YOU