Digital File Format/

Basic Principle Of
Graphics & Layout
 We’re here to learn about Digital File
Format/Basic Principle of Graphics and Layout

So first let’s study about Digital File Format..

 JPEG

JPEG or JPG stands for Joint

Example: Photographic Expert group

JPEG is used to save image

file formats. A JPEG is a type
of image format that is saved
a
using the method of lossy
compression. The output
image, as result of
compression, is a trade-off
between storage size and
image quality. A JPEG file can
save the quality of an image
even when compressing it by
around 10 times
Canon Camera News 2021: New Canon
EOS 7D Mark ll Sample JPEG Images
PDF

PDF Stands for: Portable

Document Format

PDF is used to save a text image document

on a 2D layout. Sample.pdf download
Portable Document Format (PDF) is a file
format used to present and exchange
documents reliably, independent of software,
hardware, or operating system. However
nowdays it is possible to save 3D drawings
using the application software Acrobat 3D.
GIF

GIF Stands for Graphics

Interchange Format

The definition of gif, short for

graphics interchange format, is an
image file that is compressed to
allow it to be transferred quickly, or
an animated gif which is a
collection of images played in
sequence to appear to move.
 We're done with digital file format

So we're going to learn the basic principle of

graphics and layout…
Basic Principles of Graphics and Layout. The elements, or
principles, of visual design include Balance, Emphasis,
Movement, Proportion, Repetition, Rhythm, Pattern, and
Variety. These principles of design work together to create
something that is aesthetically pleasing and optimizes the
user experience.
BALANCE EMPHASIS

An area in the
The visual weight of
Design that may
objects, texture,
appear different in
colors and space is
size, texture, shape
evenly distributed on
or color to attract the
the screen.
viewer’s attention.
MOVEMENT

A straight or curved line forms

the foundation of a movement
drawing. Envisioning a single
line overlaying your drawing can
be a simple way of creating a
feeling of movement. This line
of action can either be straight or
curved; both can give a different
feeling of movement.
 Pattern, Repetition, and
Rhythm

These are the repeating visual

element on an image or layout
to create unity in the layout or
image. Rhythm is achieved
when visual elements create a
sense of organized movement.
 PROPORTION

This refers to a component’s proper

sizing and distribution, which results
in good proportion. Good proportion
adds harmony and symmetry or
balance among the parts of a design
as a whole. When the principle of
proportion is applied to a work of
art, it is usually in the relationship of
size .
 VARIETY

Variety in art means adding

interest to the artwork, and
any artwork that showcases
juxtaposition and contrast can
be considered as a worthwhile
example.
 That’s all

Thank you!!!!