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FACTORS
INFLUENCING
CUSTOMER’S
MARGIE'S TRAVEL

BUYING BEHAVIOR
WHEN USING
ONLINE PLATFORM
T U R I N G A N , T E L L E R B A , T A G U I A M , Q U I N A G O R A N , R E Y N O N , B AY U N , A R U G AY

M G R A D E 1 2 A C C O U N T A N C Y, B U S I N E S S A N D M A N A G E M E N T
C A L A O A G A N D A C K E L N AT I O N A L H I G H S C H O O L
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EXECUTIVE SUMMARY
• Aims to answer the question “What is the main factor that
influences customer’s buying behavior when using online
platform?”
MARGIE'S TRAVEL

• Introduces the factors

• Based on the research of Bhatti & Gbadebo (2020) entitled

Moderator Trust, Subjective Norms Influence Risk And
M Online Shopping Behavior Of Consumers.
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OBJECTIVESS

• To compile the different factors influencing the

buying behavior that are found by the past
researches.
MARGIE'S TRAVEL

• To identify the most influential factor that

greatly influences the buying behavior of
customers.
• To answer the specific research questions.
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SIGNIFICANCE OF THE STUDY

• This research will help gain knowledge

regarding the factors and will be beneficial to
the following:
MARGIE'S TRAVEL

• Students
• Parents
• Teachers
• Future researchers
M • Readers
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CONCEPTUAL FRAMEWORK

INDEPENDENT DEPENDENT
VARIABLE VARIABLE
Buying
FACTORS
 
Behavior
 
When Using
MARGIE'S TRAVEL

Online
Platform

Figure 1. A figure showing the Independent and Dependent Variables

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METHODOLOGY

RESEARCH DESIGN
DESCRIPTIVE
RESEARCH
MARGIE'S TRAVEL

DESIGN IS USED.
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METHODOLOGY
RESEARCH POPULATION AND
SAMPLE SIZE OF THE STUDY
Population: Senior High School of
Students Calaoagan NHS
MARGIE'S TRAVEL

Sample: ABM Students

Total Number of Respondents: 57
G11- 35 G12- 22
Sampling Used: Stratified Random
M Sampling (Probability Sampling)
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METHODOLOGY
RESEARCH INSTRUMENT

LIKERT SCALE QUESTIONNAIRE

Part 1: Sociodemographic Profile of the
MARGIE'S TRAVEL

Respondents
Part 2: Data Gathering about the Factors
Influencing Customer’s Buying Behavior
When Using Online Platform
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METHODOLOGY
DATA GATHERING PROCEDURES

• Permission
• Floating
MARGIE'S TRAVEL

• Tallying/Analyzing/ and
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Interpreting
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METHODOLOGY
STATISTICAL TOOLS

• Frequency Percentage Distribution

• Mean
MARGIE'S TRAVEL

• ANOVA
• T-Test
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