SHREE VAISHNAV INSTITUTE OF MANAGEMENT

VERBAL AND
NON VERBAL COMMUNICATION

Submitted To :- Submitted By :-
Tisha Rathore
DR.Mohini Anant Jain
Thattey
 INDEX
 Introduction To Verbal Communication

 Characterstics Of Effective Verbal Communication

 Types/ Channels Of Verbal Communication

 Channels Of Oral Communication

 Channels Of Written Communication

 INDEX
 Introduction To Non Verbal Communication

 Methods Of NON Verbal Communication

 Paralanguage
INTRODUCTION TO VERBAL COMMUNICATION

VERBAL COMMUNICATION

Verbal communication means effectively presenting your thoughts in verbal format i.e., by
talking. Verbal communication skills are essential in the world of business. Be it a weekly
meeting or presentation to stakeholders, the importance of verbal communication is
unparalleled. People always remember a person who speaks clearly, effectively, confidently, and
charismatically. A powerful speaker is also able to connect with their audience easily. Like
Oprah Winfrey says, “Great communication begins with a connection.”
CHARACTERSTICS OF EFFECTIVE VERBAL COMMUNICATION

Be Sincere

Use Simple Language, Familiar Words

Be Brief And Precise

Assume Nothing

Use Polite Words And Tone

Say Something Interesting And Pleasing

TYPES / CHANNELS OF VERBAL COMMUNICATION

 Oral Communication
Oral communication is generally recommended when the communication matter is of temporary kind
or where a direct interaction is required. Face to face communication (meetings, lectures, conferences,
interviews, etc.) is significant so as to build a rapport and trust.

 Written Communication
A ‘Written Communication’ means the sending of messages, orders or instructions in writing through
letters, circulars, manuals, reports, telegrams, office memos, bulletins, etc. It is a formal method of
communication and is less flexible. A written document preserved properly becomes a permanent record
for future reference.
CHANNELS OF ORAL COMMUNICATION

 Face To Face Conversation

Oral communication consists in face-to-face situation when the sender and the receiver of the
message are in close physical proximity to each other. Face-to-face discussions, formal
presentations, and meetings are the most important kinds of face-to-face communication .
 Telephone Conversion
A telephonic conversation is a way of communication or sharing of information
between two people where they are not present face to face.  It is a medium of
interaction to discuss various matters and exchange valuable thoughts and ideas
with each other. A telephonic conversation is the most effective mode when
time is short and the distance is longer.
 Presentation
 A presentation is a form of communication in which the speaker conveys information to the
audience. In an organization presentations are used in various scenarios like talking to a group,
addressing a meeting, demonstrating or introducing a new product, or briefing a team. It
involves presenting a particular subject or issue or new ideas/thoughts to a group of people.
 Group discussion
Group discussion is an important activity in academic, business and
administrative spheres. It is a systematic and purposeful interactive oral
process. Here the exchange of ideas, thoughts and feelings take place through
oral communication. The exchange of ideas takes place in a systematic and
structured way. The participants sit facing each other almost in a semi-circle
and express their views on the given topic/issue/problem.
CHANNELS OF WRITTEN COMMUNICATION

 Letter
Letter are the most widely used form of written communication. They are used mostly for
external communication . A letter has a complex layout which has to be carefully followed as
each part of the layout has a purpose and is needed for refrence.
 Notice
Notices are a means of formal communication targetted at a particular person or
a group of persons. It is like a news item informing such person or persons of
some important event. This can be an invitation to a meeting, an announcement
of any event, to issue certain instructions, make appeals etc.
 Report
Reports are documents designed to record and convey information to the reader. Reports are
part of any business or organization; from credit reports to police reports, they serve to
document specific information for specific audiences, goals, or functions. 
BARRIERS TO EFFECTIVE VERBAL COMMUNICATIONS
 Encoding and Decoding Barriers
Encoding refers to the hidden process of taking thought and turning it into language. Decoding occurs on the
receiver side when you take language and turn it into thinking.

 Wrong Choice of Medium

People often send a message but fail to consider whether that message should best go out verbally, written, or by
electronic media.

 Inability to Listen to Others

Active listening is an important aspect of effective communication. You cannot engage with someone if you are
not listening to them because you will tend to make assumptions about their needs based on your perceptions
versus reality.
 Communication Styles (when they differ)
Everyone has their own communication style. Some people are very direct while others prefer a
more indirect approach. Some use detailed data, while others rely on generalities, and so forth

 Lack of Transparency & Trust

It is extremely difficult to communicate anything when there is a lack of transparency and trust.
For example, if your staff believes you are holding something back, they will be anxious, some
will speculate, and as a result, it will be more difficult for them to process any attempt you
make to communicate with them
INTRODUCTION TO NON VERBAL COMMUNICATION

 NON VERBAL COMMUNICATION

The Non-Verbal Communication is the process of conveying meaning without the use of
words either written or spoken. In other words, any communication made between two or more
persons through the use of facial expressions, hand movements, body language, postures, and
gestures is called as non-verbal communication
FEATURES

Non verbal communication flows through all acts of speaking or writing.

They are the wordless messages.
Is a creative activity, which comes through stimuli produced by the mind.
METHODS OF NON VERBAL COMMUNICATION

Non verbal aspect of written communication

A document has a appearance which is the consequence of font size and style, shape ,size ,
quality of paper etc.
Which can be enhanced by using various symbols and graphic , designs, shape of paper ,
quality and color .

 Colors
Colors An Important And Powerful Mean Of Communication. Matters Of Life And Death As
In Traffic Signals Are Conveyed By Colors . It Is Also Used For Classification And
Identification Of Different Product /Team/Documents/Material In Industries Or A Organization.
 Graphs And Chart
Graphs and charts of different kinds represent statistical information. Special skills are needed to
prepare and to understand a chart or a graph. Information presented in a chart or a graph allows
the overall situation to be seen at a glance; the relationships between the figures are also seen
easily.

Chart Title

6 Sales
5

0
Category 1 Series
Category
1 2 2 Category
Series Series 33 Category 4 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
 Facial expressions. 
The human face is extremely expressive, able to convey countless emotions without saying a
word. And unlike some forms of nonverbal communication, facial expressions are universal.
The facial expressions for happiness, sadness, anger, surprise, fear, and disgust are the same
across cultures.
Gestures.

 Gestures are woven into the fabric of our daily lives. You may wave, point, beckon, or use
your hands when arguing or speaking animatedly, often expressing yourself with gestures
without thinking. However, the meaning of some gestures can be very different across cultures.
While the “OK” sign made with the hand, for example, usually conveys a positive message in
English-speaking countries, it's considered offensive in countries such as Germany, Russia, and
Brazil. So, it's important to be careful of how you use gestures to avoid misinterpretation.
Body movement and posture.
Consider how your perceptions of people are affected by the way they sit, walk, stand, or hold
their head. The way you move and carry yourself communicates a wealth of information to the
world. This type of nonverbal communication includes your posture, bearing, stance, and the
subtle movements you make.
 Eye contact
 Since the visual sense is dominant for most people, eye contact is an especially important type
of nonverbal communication. The way you look at someone can communicate many things,
including interest, affection, hostility, or attraction. Eye contact is also important in maintaining
the flow of conversation and for gauging the other person's interest and response.
 Space.
Have you ever felt uncomfortable during a conversation because the other person was standing
too close and invading your space? We all have a need for physical space, although that need
differs depending on the culture, the situation, and the closeness of the relationship. You can
use physical space to communicate many different nonverbal messages, including signals of
intimacy and affection, aggression or dominance.
 Space.
Have you ever felt uncomfortable during a conversation because the other person was standing
too close and invading your space? We all have a need for physical space, although that need
differs depending on the culture, the situation, and the closeness of the relationship. You can
use physical space to communicate many different nonverbal messages, including signals of
intimacy and affection, aggression or dominance.
PARALANGUAGE
 The non-verbal aspects of the spoken word are known as paralanguage. It includes the
qualities of the voice, the way we use our voice, as well as the sounds we make without
uttering words. It is possible to control and use paralanguage effectively by becoming aware
of it and paying attention to one's voice and speech.
 Voice has characteristics like tone, volume, and pitch. Tone is the quality of the voice.
Volume is the loudness or softness, which can be consciously adjusted to the number of
persons in the audience and the distance between the speaker and the listeners.
Thank you