How to make a Digital

Marketing Proposal

By: Nilanjay Ghura

Online Sales
Generation
Your Agency Name/Logo
 Marketing Objective (SMART GOAL)

● To attract the target audience to our e-learning

platform and convince them to opt for our
courses

● This will be accomplished by finding the right

marketing channels through which we can
attract quality traffic

● The goal will help in getting massive traction

and accelerate growth
 Lead Nurturing Pyramid
Core Channels

1 The purpose of this phase is to

attract cold audience towards our
funnel by providing them a value
offer.

Secondary Channels
2
The purpose of this phase is to keep
the warm audience into the funnel to
improve our deal closure rate.

Retention Channels

3 The purpose of this phase is to

generate referrals from our existing
customers and improve brand
visibility
 Google

Core Channels Tik Tok/Snapchat

Facebook/Instagram
Marketing Channels

Secondary Channels Google and Youtube

Facebook Messenger

Social Media
Retention Channels Email Marketing Youtube
Marketing
Objective of the Pyramid

● The purpose of dividing our efforts into three

segments is to make sure that our audience
doesn’t leave our marketing funnel

● If they leave, then getting them back will become

costly for us
Before Running Campaigns...

● Mobile Friendly

01 Course Pages ●
●
More Visuals and Less Text
Moe Bullet Points then Paragraphs

● More than 70% on Desktop

02 Website Speed ●
●
More than 80% on Mobile
SSL Installed

● Easy to Navigate

03 User Experience ●
●
Content is Easy to Understand
Less Ads and More Value
KPI’s We Need to Measure

No. of Sales

Quality Traffic Cost Per Acquisition

Channels Placements Channels Placements

Marketing Flow
Creation of Customer Launch of Campaigns
Persona

A C

B D

Development of Ad Data and KPI Analysis

Copy Content
Creation of Customer Persona

What is the age?

What is the goal?

Areas of Concern?

Our Marketing
Message
Development of Ad Content
 Campaign Launch

Step A Step B Step C Step D Step E

1 Week Test Analyse Optimized

A/B Testing Data Analysis
Run Performance Campaign
Case Study - Irish Concertina Lessons

● The client wanted to improve the sales of her

online starter course

● She was already running Google Ads but was not

able to scale the campaigns

● The sales number were declining on monthly from

the past 3 months
 Case Study - Irish Concertina Lessons

Defined the Lead Nurturing Pyramid

Defined Secondary & Retention Channels

Executed Content Strategy

Here are the results….
Case Study - Irish Concertina Lessons
Market Spend

€ 1000

Cost of Acquisition Revenue Generation

€ 3.125 € 8000