M-COMMERCE

Table of Contents:
1. What is M-Commerce
2. Origin of M-commerce
3. Benefits of M-Commerce
4. Shortcomings of M-Commerce
5. Applications of M-Commerce
6. E-Commerce vs M-Commerce
7. Future of M-commerce
8. Conclusion
1
 What is M-Commerce?

• Short for mobile commerce, m-commerce refers to any

commercial transactions that take place via mobile devices.
• It is the Sub-Category of the broad term “E-Commerce”
• Mobile commerce refers to business or purchases conducted
over mobile devices like cell phones or tablets

2
 Origin of M-Commerce

M-Commerce

Kevin Duffey
(The Chairman of GMCF
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1997)
Origin of M-Commerce

4
 Benefits of M-Commerce

• Ease of Access
• Usability
• Marketing
• Fast Transactions
• Lower costs and higher productivity
• Attracting New Customers

5
 Shortcomings of M-Commerce

• Data Privacy Concerns

• International Competition

• Internet Connectivity

• Shipping Costs

• Unexpected Fees

6
 Applications of M-Commerce

Financial Services Sales and Retail

Entertainment Hotel Reservations

Health Care 7
 E-Commerce vs M-Commerce

• E-commerce developed in 1970’s whereas M-Commerce was

developed in 1990s
• M-Commerce is a sub-category of E-Commerce
• E-Commerce devices are not easy to carry while M-Commerce devices
are best from a portable point of view
• In E-Commerce tracking capabilities are limited due to non-portability
of devices but GPS technology enables M-Commerce devices to target
their customers based on their location.
• E-Commerce fails to put notifications but in M-Commerce,
notifications play a key role.
• Amazon, Walmart are E-Commerce platforms while Mobile Banking is 8

an M-Commerce platform.
 E-Commerce vs M-Commerce

• In E-Commerce tracking capabilities are limited due to non-

portability of devices but GPS technology enables M-
Commerce devices to target their customers based on their
location.
• E-Commerce fails to put notifications but in M-Commerce,
notifications play a key role.
• Amazon, Walmart are E-Commerce platforms while Mobile
Banking is an M-Commerce platform.

9
 Future of M-Commerce

• Evolution of Shopping Industry

• Invention of Augmented Reality applications
• Increase in M-Commerce activity
• Evolution of Digital Wallets
• Increased Online Privacy
• Chat-bot Integration

10
 Conclusion

• An experience that exceeds the Mobile

Devices
• Personalized marketing ads based on
location
• Empowering Innovation, Versatility and
Power

11
Thank You

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