G H RAISONI INSTITUTE OF ENGINEERING & Technology

DEPARTMENT OF
MASTER OF BUSINESS ADMINISTRATION

Nagpur PRESENTATION ON
Comparatitive study on Home Appliances at Kotak Mahindra Bank

Submitted By
Harshal Mohinkar

MBA IIISemester

Roll no – 034

Section B

SESSION : 2022-23
Submited to: Prof. Rupali Borkar
 INTRODUCTION OF THE TOPIC

 The area of study is marketing where we can know the

customer preference which is a objective of the study. The
objective of the study is to know customer preference
towards consumer durable loan. Customer like to prefer a
loan from Kotak Mahindra for durable goods.
 Some times its depends on the scheme which company gives
so indirectly its benefits to the customers and increase their
buying power towards consumer durable products. If there is
a benefit which consumer is looking for and consumer might
get that benefit so customer definitely going to purchase
product. Some of the customer just buy consumer durable
product though loan for increasing their credit score and its
major reason for purchasing the consumer durable products
 Introduction to company

 Kotak Mahindra Bank Bank Limited is an

Indian banking and financial services company
headquartered in Mumbai. It offers banking products and
financial services for corporate and retail customers in the
areas of personal finance, investment banking, life insurance,
and wealth management. It is India's third largest private
sector bank by market capitalisation as of November 2021.
As of February 2021, the bank has 1600 branches and
2519 ATMs.
 In 1985, Uday Kotak founded Kotak Capital Management
Finance as an investment and financial services company, with a
loan of ₹30 lakh from family and friends. In 1986, Anand
Mahindra and his father Harish Mahindra invested ₹1 lakh in the
company and it was subsequently renamed as Kotak Mahindra Bank
Finance. The company was initially engaged in bill discounting, along
with lease and hire purchase activities
Home Appliancc Finance
 It is Present in the top 39 cities of the country,
now the largest in India. We financed over 10% of all
consumer electronics sold in the country in the last year.
We finance one out of every four LCD and Plasma
televisions sold in the country. Last year, we acquired
more than 0.85 million new customers, through our over
2,000 points of sale across the country.
 Our existing customers can enjoy special
benefits of their relationship. With EMI card, any of our
existing customers can go and buy their next consumer
durable from our partner outlets with the simple swipe of
the EMI card. There is no need for any additional
documents. We have recently introduced Extended
Warranty on all purchases made through our 0% interest
Consumer Durables Finance. With Extended Warranty,
you get an additional one-year warranty, over and above
the manufacturer’s warranty on your consumer durable.
 Objectives of the Study

 To study about performance of various product line.

 To study the performance of cross sales product.
 To study about marketing strategies followed by Kotak
Mahindra Bank pvt ltd.
 To study about key competitor and their marketing
strategies.
 To study the buying preferences of the customers.
 Research Methodology

1 Problem identification:
 To know Which Product are not able to perform better and what are issues
behind that.
 To know what are the problems related to fiancé service and what are the
problems with Products offered by company.

3.1.2 Type of research:

 For this study to know about product Competitive line of finance by Kotak
Mahindra Bank pvt ltd at Vijay Sales Exploratory research method is used.
(Exploratory research: An exploratory design is conducted about
a research problem when there are few or no earlier studies to refer to. The
focus is on gaining insights and familiarity for later investigation or
undertaken when problems are in a preliminary stage of investigation.)

3.1.3 Sources of data:

 Data was collected from external websites, company website, research paper,
and from various online articles.
3.1.4 Data collection method:
 Secondary data collection method was used to collect data for the study.

(Because already received data of the primary so I select secondary data)

 
 ACTUAL WORK DONE(Week Wise)

 WEEK 01

Brief information about company and the way it works.

February 2021, the bank has 1600 branches and 2519 ATMs. In 1985,
Uday Kotak founded Kotak Capital Management Finance as an investment and financial
services company, with a loan of ₹30 lakh from family and friends. In 1986, Anand
Mahindra and his father Harish Mahindra invested ₹1 lakh in the company and it was
subsequently renamed as Kotak Mahindra Bank Finance. The company was initially
engaged in bill discounting, along with lease and hire purchase activities.

 WEEK 02

Practice regarding the data which was given by the manager.

 WEEK 03

Studied about the different KYC (know your customer) documents

required. During that week, started pitching the customers to buy the durables on finance
instead of cash. Also, explained the customers about the importance of the EMI card.

 WEEK 04 & 05

Training was given regarding how to pitch customers, learning about the
different schemes available on the product and finding the leads. The company gave us
the general idea about how the loans are passed on durables. How to calculate EMI
amount and the down payment was also taught.

 WEEK 06 & 07

Training was given on how to login in a case of the customers, how to

check their limit available in the EBC card and how to find out the customers
information if he has purchased the loan before but does not have the EMI card.
FINDINGS

 From this report it can inferred that 67% respondents are

males who are between the age of 21-30 and 31-40.
 The most number of customers are salaried people which
are 69%.
 Half of the respondents have salaried between 21000-30000.
 There are 89% people who buy consumer durable from
organized retail.
 From the sample of 110 all knows about consumer durable
loans.
CONCLUSION

 Kotak Mahindra Bank has very strong sales team in loan

sector because it’s very challenging task to satisfy customer.
 The project gives an insight to the awareness rate in the
population of Nagpur city.
 Due to Kotak Mahindra Bank lending sector get booster
people started to show willingness to disposal of their
income.
 Kotak Mahindra Bank now felling a pinch from their
competitor specially by Capital first, HDFC, Bajaj Finserv.
BIBLIOGRAPHY

 www.capitalfirst.com

 https://www.google.co.in/#q=capital+first+annual+report+2
015

 profit.ndtv.com/stock/capital-first-ltd_capf/reports-directors-
report

http://economictimes.indiatimes.com/capital-first-ltd/stocknews
/companyid-19384,cn-capital-first-ltd.cms