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    BRM Unit 2

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    Suraj kumar
    This document discusses different research methods and designs. It describes qualitative, quantitative, and mixed methods approaches. It also outlines factors that affect research design such as the nature of the research question, resources, and time constraints. The main types of research designs are described as descriptive, exploratory, and causal/experimental. Descriptive design aims to describe characteristics of variables, exploratory design explores phenomena to develop ideas or hypotheses, and causal design establishes cause-and-effect relationships. Research design refers to the framework of methods chosen to allow researchers to successfully conduct their studies.

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    BRM Unit 2

    Uploaded by

    Suraj kumar
    9 views19 pages
    This document discusses different research methods and designs. It describes qualitative, quantitative, and mixed methods approaches. It also outlines factors that affect research design such as the nature of the research question, resources, and time constraints. The main types of research designs are described as descriptive, exploratory, and causal/experimental. Descriptive design aims to describe characteristics of variables, exploratory design explores phenomena to develop ideas or hypotheses, and causal design establishes cause-and-effect relationships. Research design refers to the framework of methods chosen to allow researchers to successfully conduct their studies.

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    This document discusses different research methods and designs. It describes qualitative, quantitative, and mixed methods approaches. It also outlines factors that affect research design such as the nature of the research question, resources, and time constraints. The main types of research designs are described as descriptive, exploratory, and causal/experimental. Descriptive design aims to describe characteristics of variables, exploratory design explores phenomena to develop ideas or hypotheses, and causal design establishes cause-and-effect relationships. Research design refers to the framework of methods chosen to allow researchers to successfully conduct their studies.

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    9 views19 pages

    BRM Unit 2

    Uploaded by

    Suraj kumar
    This document discusses different research methods and designs. It describes qualitative, quantitative, and mixed methods approaches. It also outlines factors that affect research design such as the nature of the research question, resources, and time constraints. The main types of research designs are described as descriptive, exploratory, and causal/experimental. Descriptive design aims to describe characteristics of variables, exploratory design explores phenomena to develop ideas or hypotheses, and causal design establishes cause-and-effect relationships. Research design refers to the framework of methods chosen to allow researchers to successfully conduct their studies.

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    of 19

    RESEARCH DESIGN

    Unit 2

    Dr. Zamarrud Ansari


    What are Research Methods?

     Research methods are different from research methodologies


    because they are the ways in which you will collect the data
    for your research project.  The best method for your project
    largely depends on your topic, the type of data you will
    need, and the people or items from which you will be
    collecting data. 
     The following boxes below contain a list of quantitative,
    qualitative, and mixed research methods.
    Research Approaches

    TYPES of
    APPROACHE
    S

    Qualitative Quantitative Mixed Type


     https://research-methodology.net/research-methodolo
    gy/research-approach
    /
    RESEARCH DESIGN

     Research design refers to the framework of 


    market research methods and techniques
    that are chosen by a researcher.
     The design that is chosen by the researchers
    allow them to utilise the methods that are
    suitable for the study and to set up their
    studies successfully in the future as well.
     The design of a research can be either
    qualitative, quantitative, or mixed.
    Factors affecting Research
    Design
    1. Nature of Research Question
    2. Research Setting
    3. Resource & Time constraints
    4. Social & Cultural factors
    5. Availability of Funds
    6. Availability of Data – Primary & secondary
    Types of Research Design
    Types

    Causal / Quasi /
    Descriptive Research Exploratory Research
    Experimental Research
    Design Design
    Design

    Literature
    Observation
    Review

    Depth
    Case Study
    Interview

    Survey Method Focus Groups

    Case Study

    Projective
    Techniques
    1. Descriptive Research
     The methods that describe the characteristics of the
    variables.
     Eg a company doing good sales. (Sales is my variable).
    (What the company is doing? Characteristic)
     DESCRIBING A PHENOMENON/SITUATION
     Primary focus – (trying to describe the nature of the
    demographics.)
     AKA Observation Research
     AKA Diagnostic Research
    2. Exploratory Research Design
     To find out – explore
     Use of ideas, thoughts on a particular topic,
     New things – unexplored areas
     What is happening + Why + How (FOCUS ON ALL #3)
    CAUSAL Research

     WHY? Reasons for a phenomenon to happen


     To establish “Cause & Effect Relationship”
    Thank you

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