Shopee

Group 1
Jorney
• Launched in 2015, on 7 markets across the region
• Shopee launched its signature 9.9 Super Shopping Day in 2016 to reach mobile-first shoppers
across Southeast Asia and Taiwan.
• Introduction shopee mall across region
• Launched the first Shopee in-app game, Lucky Prize, to bring a more fun and engaging shopping
experience for users
• In 2017, the platform recorded 80 million app downloads with more than four million sellers and
more than 180 million active products.
• Introduced ShopeePay, Shopee’s mobile wallet, in 2018 starting with Indonesia
• Launched Shopee Live, our in-app live streaming feature
• And after that they open the regional headquarters in Singapore and launch on new
markets across many others country.
Purpose
• We believe in the transformative power of technology and want to
change the world for the better by providing a platform to connect
buyers and sellers within one community.
Positioning
• To Internet users across the region, Shopee offers a one-stop online
shopping experience that provides a wide selection of products, a
social community for exploration, and seamless fulfilment services.
Personality
• To define who we are - how we talk, behave or react to any given
situation - in essence, we are Simple, Happy and Together. These key
attributes are visible at every step of the Shopee journey.
Company culture
• supportive environment
• Defining who we are — Simple, Happy and Together
• Empowering our employees to upskill and grow
the key dimensions of culture that make the
company successful
• The supportive environmental
• The culture that adapt with new generation (the facility inside shoppe
building the entertainment billiard board etc)
• Motivation that build us.
symbols that represent
the organization’s
mission or values.

• In the shopee logo itself, it is

colored in orange. Which is
interpreted as a warm color, has
an appeal and increases the
interest of buyers.

• This basket image means a

shopping cart and S is a symbol of
shopee.
what is the role of the leader/CEO of the
company in creating an organizational culture.
• Create Strategic Clarity
• Define the Culture You Need to Best Execute Your Strategy
• Measure Your Current Culture
• Close the Culture Gaps
In your group’s opinion, what is the culture of the
company that can lead to a competitive advantage.
• supportive environment
• Defining who we are — Simple, Happy and Together
• Empowering our employees to upskill and grow
Shopee video about office
• https://www.youtube.com/watch?v=OOU4FGfmHDo