Liceria & Co.

ENTREPRENEURSH
IP
P R E S E N TAT I O N

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What is Entrepreneurship?

is an art and science of converting

ideas into marketable goods and
services to improve man’s quality of
life.

Oscar S. Murallon
CEO Of Liceria & Co.
What is Entrepreneur?

is the person who engage in

entrepreneurial venture.
The word Entrepreneur comes from
the French word "Entreprendre"
meaning "to undertake".
Oscar S. Murallon
CEO Of Liceria & Co.
Two Types of
MEGAentrepreneur
Entrepreneur are individuals who are willing to absorb
huge risks of using enormous amount of
capital.

MICROentrepreneur
Mi
Mission

are individuals who introduce innovation in the

form of changes in their production and
distribution processes, but their contributions
are minimal and attract few competitors and
imitators
Entrepreneurial Process

Discovery 01

02 Development of
Business Concept

Organizing Resources
03

Implementation
04

Reapin the Returns 05

RISK
can be described as uncertain
situations and developments that
can increase the probability of loss
or business failure.
Types of RISKS

01 Internal Risk- pertain to dangers

coming from the management of
resources of a business enterprise
that may imperil its operations.
Ex:Failure to hire the best talents
and damage to reputation.
.

02 External Risk- are threats coming

fromvarious environments outside the
business firm. Ex: Commodity price
risk and competition.
Sources of Entrepreneurial Venture

01 02 03 04

From the existing From the Process From the Person From prior
Product Employment
 Generating Ideas through LOGICAL
THINKING

is undertaken to describe the state of competition within an industry.

Statistical Analysis Market Analysisn SWOT Analysis Delphi Technique

refers to a systematic - is undertaken to is undertaken to is the systematic way
analysis of data know the various describe the state of of generating ideas
generated from a survey factors that affect the competition within an from a select group of
of individuals. demand of a particular industry. individuals using
product. various round of
consultations or
sessions.
 Generating Ideas through CREATIVE
THINKING

is undertaken to describe the state of competition within an industry.

Brainstorming Problem Inventory Analysis Checklist Method

refers to an unstructured
it uses the group discussion a creative way of of obtaining
discussiona of a group
method to elicit ideas from business ideas from target
to elicit ideas.
participants. It is different participants by listing all
from the usual brainstorming possibilities that ideas can be
because it is directed to connected to, reprocessed, and
identifying all possible associated with.
problems encountered with a
specifice product or service.
 Generating Ideas through trends in
BUSINESS ENVIRONMENT

is undertaken to describe the state of competition within an industry.

Competitor’s Price Technological Development Changes in Government Out of stock

Regulation
Sources of Entrepreneurial Venture

01 02 03 04

From the existing From the Process From the Person From prior
Product Employment
 Liceria & Co.

Thank
You
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