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Marketing Fundamentals: ADE 2º Course - Spring Semester
Marketing Fundamentals: ADE 2º Course - Spring Semester
Marketing Fundamentals: ADE 2º Course - Spring Semester
FUNDAMENTALS
ADE 2º course – Spring Semester
T2 T4
MARKET
DEMAND/
SEGMENTATION
EXCHANGE
CONSUMER 1
PRODUCT COMPANIES
T3
T1
MARKETING
BASIC BIBLIOGRAPHY
TOTAL 100%
PRACTICE ESSAY
STRUCTURE:
- WRITTEN PART
- EXPOSITION. SLIDES
- SUMMARY SHEET
- GAME
DEVELOPMENT OF PRESENTATIONS:
1. Exposition GROUP (25’-30’) + ENGLISH (1’ per person)
2. Collection of QUESTIONS SHEET
3. Answer questions
PRESENTATION (25%)
THEORY
EXPOSITION
ASPECTS TO BE
DETAILS
ASSESSED: SUMMARY SHEET
AVERAGE
How could I make a good presentation?
Slides (“black on white”, few words, letter size, images, vídeos, etc.)
Proper tone of voice
Talk to the audience(f.e. making questions, looking everybody, etc.)
Don´t speak sat down
Time control(mínimum 25 minutes y máximum 30 minutes)
Etc.
PRESENTATION (25%)
THEORY
EXPOSITION
Puntos a valorar: DETAILS
SUMMARY SHEET
AVERAGE
How could I make a good presentation? (details)
Talk about all the proposed topics
Current examples different class explanation
Read and understand basic bibliography books
Read additional bibliography books, another books, journals…
Search current examples on relevant websites
Etc.
SUMMARY SHEET
THEORY
EXPOSITION
VERY IMPORTANT:
DETAILS
SUMMARY SHEET
In this area of the sheet
AVERAGE there must be nothing written,
GAMES neither images nor anything,
EXPLANATION
CREATIVITY
because this area is
LEADERSHIP
CONCLUSIONS
for the teacher to write the
AVERAGE feedback
1. ESSAY NAME If any of these points does
2. TEAM MEMBER(+ e-mail)
3. INDEX not appear, the maximum
4. INDEX SCORE DEVELOPMENT mark on the summary sheet
5. CONCLUSIONS (Numbered. Minimum 3 – Maximum 5) will be 5
6. BIBLIOGRAPHY. - Books (author(s), year, title, edition, publicher, place and pages)
- Internet (web and checking date)
in case of doubt, you can use the APA rules, that you can check in: (
https://biblioteca.uah.es/investigacion/documentos/Ejemplos-apa-buah.pdf)
SUMMARY SHEET EXAMPLE
ACTIVE PARTICIPATION(10%)
GAME (25%)
GAMES
EXPLANATION
CREATIVITY
ASPECTS TO BE
ASSESSED: LEADERSHIP
CONCLUSIONS
AVERAGE
GAME DEVELOPMENT(25’-30’):
1. Divide the class into groups(2, 3, 4…)
2. Explain the game
3. Develop the game
4. Conclusions (minimum 3 minutes)
5. Awards and punishments(maximum 3 minutes)
GAME (25%)
GAMES
EXPLANATION
CREATIVITY
ASPECTS TO BE
ASSESSED: LEADERSHIP
CONCLUSIONS
AVERAGE
How could I make a good explanation?
Use slides to better explain the rules of the game
The whole class must have understood the rules of the game
correctly
Ask if the rules of the game have been understood
GAME (25%)
GAMES
EXPLANATION
CREATIVITY
ASPECTS TO BE
ASSESSED:
LEADERSHIP
CONCLUSIONS
AVERAGE
How could I have a good creativity?
Creativity is very important in Marketing.
The game have to be different from other games done before.
All class space can be used, board games, TV games, made-up games, etc.
You can use any material you want (dice, balls, balloons, etc.) without
disturbing other classes
GAME (25%)
GAMES
EXPLANATION
CREATIVITY
ASPECTS TO BE
ASSESSED: LEADERSHIP
CONCLUSIONS
AVERAGE
How could I develop a goog leadership?
Time control of game(minimum 25 minutes y maximum 30 minutes)
Time control of conclusions (minimum 3 minutes)
Time control of awards and punishments (maximum 3 minutes)
All members of the group must actively participate
Motivation of classmates, because they have to want to play
GAME (25%)
GAMES
EXPLANATION
CREATIVITY
ASPECTS TO BE
ASSESSED: LEADERSHIP
CONCLUSIONS
AVERAGE
How could I make a good conclusions?
It is the most important part of the game
Conclusions have to last at least 3 minutes
The conclusions must be explained with real examples so that they can
be better understood
Check that colleagues have understood the conclusions
EXAM (40%)
TRUE OR FALSE
1. The test is about the subject matter seen in the theoretical and practical classes
2. The test has 40 statements with only two options: TRUE or FALSE
TOTAL 100%
DOUBTS
AND
QUESTIONS