Fundamental

Elements of
Media Literacy
FUNDAMENTAL ELEMENTS OF MEDIA
LITERACY
• Understanding of media content as a text that
provides insight into our culture and our lives
• The ability to enjoy, understand, and
appreciate messages
• Development of effective and responsible
production skills
• An understanding of the ethical and moral
obligations of media practitioners
 Understanding of media content as a text that
provides insight into our culture and our lives

•There should be an understanding when

we are talking about culture and its
people, since it is all about attitude,
values, and myths through
communications.
 The ability to enjoy, understand, and appreciate
messages.

•Media literacy is not all about being

harmful much more suspicious, there are
still positive just like reinforcement of
things such as enjoyment of media
which we may appreciate at some point.
 Development of effective and responsible
production skills

•Media literate individuals

develops production skills that
enable them to create useful and
meaningful media messages.
 An understanding of the ethical and moral
obligations of media practitioners

• To make informed judgements about the performance of the

media
* We must have a bout the competing pressures on
practitioners as they do their jobs.
* We must understand the media’s official and unofficial rules
of operation.
* Their legal and ethical obligations.
SUMMARY:
• Media increasingly dominate and shape our
understanding of insight into our culture.
• We control meaning making for our own
enjoyment or appreciation
• To make informed judgements about
performance of media. &
• Develop skills that enables them to create useful
media messages.