Week 2 - Ideation and Creative Problem Solving

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Hello!
I am Kathreen Coo
I am here to assist you in planning the next
big business idea!

You can find me at:


Discord - Kathreen#9639
Benilde Mail –
kathreensy.coo@benilde.edu.ph
2
New media entrepre
neurship/ multimedi
a business ventures
Rubrics
⊹ Activities
⊹ Midterm Exam
⊹ Final Presentation, Business Plan, and Col
laterals
⊹ Final Business Plan

Grade breakdown
4
Your modules
1 Lessons, Discussions, Activities, etc.
1
Vi
d eo
Ba
D
sic
isc
ex us
p la sio
na
tio ns
n
of
pr
es
en
ta
tio
ns
pr
o vi
d ed

2
Pr
es
en
P ta
di rese tio
sc n n
us tat
sio io
n s n th
at
w
er
e
us
ed
fo
r th
e
vi
de
o
3
Materials you can use

Pa
pe
rM
G
ui
d
od
ed ul
ap
p li c
es
at
io
n
of
le
c tu
re
s
6
activities
Submission through
Google Drive Folder is 48
hours after class

7
assignments
Submission through
Google Drive Folder is 48
hours before next
meeting

8
Synchronous
sessions
2 Google Meets
Weeks 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 12
Recap of
modules
Make sure that you ask clarificatory
questions
10
Class
discussion
Business plan proper

11
Q&A
Make sure that you ask clarificatory
questions
12
Synchronous Pitching
session
Week 13

13
Activities/
assignments
3 Draft Schedule
submission
Submit using the Activity
Google Drive Folder - 48 hours after the
that I will assign to meeting
your group - will
also contain business
plan template and Assignment
monitoring sheet - 48 hours before
next meeting

15
Asynchronous
consultation
4 Discord (For questions anytime and anywhere)
DISCORD -
https://discord.gg/rhpFMg
BT

Subject Section Group


Subject Server Text Text Text/Voice
Channel Channel Channel

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Aspects of
entrepreneurial
process
5 For Business Plans, Marketing Plans,
Project Proposals, Lessons, etc
⊹ Identify and evaluate the opportunity
⊹ Develop business plan
⊹ Resources required
⊹ Manage the enterprise

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Group
activity/assignme
nt
6
PUT ON YOUR
ENTREPRENEURIAL MIND-
SET HAT

be guided on how to generate and


exploit new entries

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Tips in generating
business ideas
⊹ Choose business ideas that you are
comfortable with; one that is within
the realm of your interest, career
orientation, expertise, or is related to
your present involvement or business.

⊹ Choose a business idea that is


different, if not original, from other
existing businesses.

⊹ Choose a business idea that is


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relevant and worth investing on.
Tips in generating
business ideas
⊹ Choose a business idea that you have
easy access to data.

⊹ Research and read about existing


businesses that is similar to your idea.

⊹ In gathering information and other


related data from existing businesses,
check what they provide their
customers and how they provide it
(from product/service information up
to after sales care).
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Tips in generating
business ideas
⊹ Think of how you can improve or
upgrade these products/services or
what can replace these; so that it
can adopt or provide ease to
consumers in the new economy.

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Sample business ideas
⊹ A VENTURE THAT WOULD
SOLVE THE PROBLEM OF
STUDENTS IN FINDING A
LOCATION TO SHOOT
× What are the common
problems of students when
looking for a location?
× What are the technology
being utilize by students
now? 25
Sample business ideas
⊹ A VENTURE THAT WOULD
PROVIDE FOR A MEDIUM
FOR THE NEW ECONOMY
× what is the current situation
of the new economy,
especially when the
pandemic started?
× How does the new economy
go about their daily lives?
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Ideation
Sources of Ideas

Existing
Distribution
Consumers Products
Channels
and Services

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Generating Ideas

Brainstormin Focus Group


Brainwriting
g Discussion

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Creative Problem Solving
Perception, culture,
emotions, and
organizational factors
can restrain creativity

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Reverse
Brainstorming
Brainstorming

Checklist Attribute
Method Listing

Parameter
Analysis
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Groupings
Group yourselves Use this Google
into a group with 6 Meets synchronous
members session to coordinate
with your classmates
and ask clarificatory
questions from me

35
Group Assignment
For those who have submitted their list
of business ideas
Creative Problem Solving
• From your list of business ideas choose one that you like
best and finalize it based on the comments provided
1
• From the various creative problem solving methods,
choose and apply at least 1 method to your final business
2 idea

• Submit group assignment to your respective Google Drive


3

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Thank You!

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