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  • KMBNMK 01 U 4

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    technical analysis
    10 views18 pages
    The document discusses setting media objectives and outlines key factors to consider including the target audience, their product and brand usage, the communication goal, and relevant demographic and psychographic information about the audience.

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    kmbnmk01u4

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    The document discusses setting media objectives and outlines key factors to consider including the target audience, their product and brand usage, the communication goal, and relevant demographic and psychographic information about the audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views18 pages

    KMBNMK 01 U 4

    Uploaded by

    technical analysis
    The document discusses setting media objectives and outlines key factors to consider including the target audience, their product and brand usage, the communication goal, and relevant demographic and psychographic information about the audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 18

    Setting media objective

    • Target Audience
    • Product And brand usage
    • Communication goal
    • Demographic and psychographic

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