GROUP: EWAN

John Drake Del Rosario

PRODUCT
CLOTHING BRAND
TARGET MARKET

Teenagers and high school students who can afford our cheap and reasonable
clothing will be our target market. Although adults can purchase our product,
teenagers and young adults are our primary target market.
COMPANY STRATEGIES

● Sponsorships : sponsorships with well-known social media influencers whose styles match
your business. They can help develop interest in your business and advertise your clothing
to their audience.
● Offer promotions and discounts: Running promotions and offering discounts can entice
customers to make a purchase. You could offer discounts for first-time customers, or create
a loyalty program to reward repeat customers.
● Provide excellent customer service: Ensure that you offer good customer service,
immediately reply to questions from clients, and address any problems that may occur. Good
client interactions may result in recurring business and term recommendations.
DISTRIBUTION CHANNEL
● Online marketplaces: To display your clothing and communicate with potential buyers, you
need have a website, like making our own stores in shopee and lazada.
● Social media platforms: You can sell your clothing on social media platforms such as
Facebook, Instagram, and Pinterest by setting up a store or directing customers to your
website.
● Pop-up shops: You can set up temporary pop-up shops in high-traffic areas such as
shopping centers, markets, or festivals.
THANK YOU EVERYONE