REBRANDING

REBRANDING
Team 9- MOKSHITA, NEETHU,
VIDWAAN
About Us
We are Paper-0ra !
Previously known as Ganga Paper India Ltd, a paper and office supply sales company, we
have rebranded.  

Post the beginning of the digital economy  which was boosted by COVID, we were nudged
to produce new revenue streams and realized that our base specialty, paper has so many
more uses that we previously imagined. 

Armed with knowledge and new information of the market, we have decided to go by
Paper_0ra: an eco-friendly company which is working towards 0 wastage while expanding
and diversifying to a plethora of its uses. 

2
 PROBLEMS BEING FACED BY US
USABILITY
Shift to online methods of
communication and E-paper
concepts.
WASTAGE IN THE
MANUFACTURING
PROCESS
Due to traditional means of the
production process, there was a
lot of wastage of resources which
were not being fully utilized
and/or reused.
For e.g. leftover wood pulp.
NEED TO REBRAND
DECLINE IN SALES OF NOW
PAPER PRODUCTS
Unprecedented rise in digital
Lack of diversification of
means of communication and
our products in sectors
taking information have taken a
other than office supply
toll on our revenues.
sector has led to the
Not wishing to lose brand
sector becoming
image of mainly supplying to
saturated.
offices.
However, seeing as digital
times are here to stay, we have
seen the need to diversify into
sectors other than office
supplying sector.
3
 Solutions
D I V E R S I FI C ATIO N
We decided not to restrict our
company to just making traditional
office paper, therefore we started
producing origami papers, tracing
paper etc.
We now cater to industries such as
arts and crafts, disposables and even
the hygiene and sanitation sector.
W O R K I N G TO WA R D S D R O PB O X
S Y S TEM
0 WA S TA G E
Ragpickers , waste
Leftover pulp/ wood from the
collectors, raddiwallas can
paper making process will be
deposit used paper and
reused to form paper mâché,
earn a nominal income.
which in turn will be crafted into
products of artisanal value. We
will be partnering with local
designers during this step as well 
4
 Strategy Overview

S U P P O RT LO CA L
UNIQUE F I RST M O V E R A RTI SA N S
T ES TE D
A D VA N TA G E
Our Business Model Having worked in the Having a business
Since It as original strategy
is a first in our Industry and having a model like ours not
and one that has not been
Market segment well defined and only helps to support
applied in this sector, We
established supply chain small time artisans
have the first mover
and a proper P2P and workers, It also
advantage. Our prior
process, this tried and increases the Public’s
experience just adds to the
tested method is bound trust on us.
feathers in our cap 5
to succeed.
 wood

Left over
Wood pulp

Art & Craft supplies

and Products
Wastes of
Paper

REUSED PAPER
Recycled
paper

Recycled to other
commodities like
Toilet Paper 6
What our Business Model is Based on
RESEARCH​
We based our research on market trends and upcoming
opportuniti es (like marriages and other events)

ABSTRACT​
We believe people need new, modern and personal
touches which we can provide them with help of local
arti sans

DESIGN​
From simple to hard and complicated ones, we can cater
to all the design needs​

7
FACTS & FIGURES

$ 13.4B 10 ,00 0 $ 500 M

​
Fully inclusive market​ The number of trees required to Targeted revenue by end 2022

(Total addressable market)​ make 1 tonne of paper ​

8
mmary
0ra , we believe in giving our
closing the loop on our
n and diversification plan,
to become India’s largest
in the near future.
EO says, "Effi ciencies will
m proactively transforming
do business.” and we at
a aim to do just that.

10
 Thank You
We hope you enjoyed our plan to
rebrand and take Paper-0ra to new
heights.

11