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    Himalaya - Brand Repositiong Presentation Slide

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    Mohammad Irfanul Hoque
    This document provides a marketing presentation on repositioning the Himalaya brand of herbal soap. [1] Himalaya Drug Company was established in 1930 and now operates in 82 countries with a vision of unraveling Ayurveda medicine. [2] In 2011, Himalaya introduced four variants of herbal soap which were initially launched at a high price. [3] The presentation focuses on increasing customer satisfaction and maintaining a competitive position by emphasizing the soap's quality, affordability, and innovation through its use of natural ingredients and gentle formula.

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    Himalaya - Brand Repositiong Presentation Slide

    Uploaded by

    Mohammad Irfanul Hoque
    30 views8 pages
    This document provides a marketing presentation on repositioning the Himalaya brand of herbal soap. [1] Himalaya Drug Company was established in 1930 and now operates in 82 countries with a vision of unraveling Ayurveda medicine. [2] In 2011, Himalaya introduced four variants of herbal soap which were initially launched at a high price. [3] The presentation focuses on increasing customer satisfaction and maintaining a competitive position by emphasizing the soap's quality, affordability, and innovation through its use of natural ingredients and gentle formula.

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    Himalaya- Brand Repositiong Presentation Slide

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    This document provides a marketing presentation on repositioning the Himalaya brand of herbal soap. [1] Himalaya Drug Company was established in 1930 and now operates in 82 countries with a vision of unraveling Ayurveda medicine. [2] In 2011, Himalaya introduced four variants of herbal soap which were initially launched at a high price. [3] The presentation focuses on increasing customer satisfaction and maintaining a competitive position by emphasizing the soap's quality, affordability, and innovation through its use of natural ingredients and gentle formula.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    30 views8 pages

    Himalaya - Brand Repositiong Presentation Slide

    Uploaded by

    Mohammad Irfanul Hoque
    This document provides a marketing presentation on repositioning the Himalaya brand of herbal soap. [1] Himalaya Drug Company was established in 1930 and now operates in 82 countries with a vision of unraveling Ayurveda medicine. [2] In 2011, Himalaya introduced four variants of herbal soap which were initially launched at a high price. [3] The presentation focuses on increasing customer satisfaction and maintaining a competitive position by emphasizing the soap's quality, affordability, and innovation through its use of natural ingredients and gentle formula.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Marketing Management

    MBA 649
    Presented to-
    AKM SHARUL ISLAM
    Assistant Professor
    School of Business Administration
    East Delta University

    Himalaya-
    Brand Repositioning
    Presented by-

    Farhan Shahriar: 231005706


    Fatema Tuz Zohora Ripa: 231005906
    Mohammad Irfanul Hoque: 231006106
    Himalaya Drug Company Limited

    Established in 1930

    Operating in 82 countries

    Vision : Ayurveda product and unravel the 5000


    year old medicine system
    Himalaya SOAP

    Introduced in March, 2011

    Launched four variants of herbal soap

    High price
    Key Attributes

    Quality

    Affordability

    Innovation
    Why?

    Quality Affordability Innovation


    Increase customer Customer satisfaction Differentiation, Market
    satisfaction, stable in Leadership
    the competitive market
    Positioning Statement
    For health conscious middle class consumers that need
    healthy, enhancement of mildness, gentle skin caring and
    affordable soap, Himalaya Herbal soap is the consultant with
    professional experience who provide soap full with healthy
    natural ingredients, enhancement of mildness with gentle skin
    care and durable packaging in a deserving affordable price.
    Unlike the competitors, Himalaya Herbal soap is free from
    harmful chemicals, fat, artificial colors and this soap is based
    on natural herbs like neem, peppermint, lavender petals for
    which this soap is completely health conscious, skin caring and
    different from other brands soap that are currently present in
    the market.
    Thank you.

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