Open House June 3, 2003

Samsung Electronics Co., Ltd.

Organization
Digital Media Network Digital Media Network
Visual Digital Video Computer & Internet Display System Systems (DTV, Monitor)(DVD, DVC) (PC, Server) Digital Printing (Laser,Inkjet) Digital Media R&D

Telecommunication Network Telecommunication Network

TelecomMobile Communi- munication FiberTelecomCation Systems Optics munication R&D Center (CDMA/GSM (Mobile System (Fiber, Cable) STB,KP) Handset)

Device Solution Network Device Solution Digital Appliance Network Digital Appliance Network
System Living Digital Appliances Appliances Appliance R&D (Air-Con,Ref) (MWO, W/M) System Memory AMLCD LSI (DRAM,SRAM) (TFT-LCD) (Display Solution, ASIC) Optical Media Solution (ODD) Semicon -ductor R&D SOC R&D LCD R&D Storage System (HDD)

Copyright 2003 The ZigBee Alliance, Inc.

Overview
2002 2001 2000

Total Assets
Parent

$ 28.6 bil. $ 21.1 bil. $ 21.4 bil.

Sales Consolidated $ 49.6 bil. $ 31.8 bil. $ 32.6 bil.

$ 33.7 bil. $ 24.4 bil. $27.2 bil. $ 5.9 bil. 91 71,000 $ 2.2 bil. 88 63,000
1,326 KRW

Net Income Overseas Facilities Employees(Global)

$ 4.8 bil. 83 60,000

1,259 KRW

Exchange rate: KRW per 1 USD . 1,200 KRW (as of Dec 31, each year)

Copyright 2003 The ZigBee Alliance, Inc.

Product Portfolio
2000 2001 2002

Others Others Others 1% 3% Digital Digital Digital 2% Appliances Appliances Semiconductors Appliances 9% 8% 10% 26% Semiconductors Semiconductors 29% Digital Media 37% Digital Media Digital Media 35% 33% 38% Telecommunications Telecommunications Telecommunications 23% 26% 20%

Copyright 2003 The ZigBee Alliance, Inc.

Profit Portfolio
2000
Digital Appliance 3% Digital Media 8% Telecommunications 10% Others 1%

2001

2002

Semiconductors 78%

Others 6% Others Digital Digital Appliance Semiconductors Appliance 1% 3% 12% 8% Digital Media 13% Semiconductors Digital Media 46% 21% Telecommunications Telecommunications 37% 53%

Copyright 2003 The ZigBee Alliance, Inc.

Leading Products (02.E)

Global Market Share Device Solution N. DRAM SRAM TFT - LCD 31 % 24 % 18 % No. 1 No. 1 No. 1 No. 1 No. 1 No. 1 No. 2 No. 2
No. 1

Telecom. Network CDMA Handsets 24 % Digital Media N. Color Monitor VCR ODD DVD Player 21 25 16 15 % % % %

Digital Appliance N.Microwave Oven 25 %

Copyright 2003 The ZigBee Alliance, Inc.

$ 6.4 bil. in 2001 $ 8.3 bil. in 2002

Unit: $ bil.

Brand Equity

Electronics Product Vendor Ranking

Rank
1 2 3 4 5 6 7 8 9 21 : 33

Company
Coca-Cola Microsoft IBM General Electric Intel NOKIA Disney McDonald Marlboro Sony : Merck

Value
69.6 64.1 51.2 41.3 30.9 30.0 29.3 26.4 24.2 14.0 : 9.1

Rank
1 2 3 4 5 6 7 8

Company
Microsoft IBM GE Intel NOKIA HP Sony Compaq

Rank
9 10

Company
Dell Samsung Apple Xerox Philips Ericsson Motorola

11
12 13 14 15 16

Canon

Winners (in terms of value increase) 2002 2001 Change Rank Company 1 Samsung 8.3 6.4 30%

2
3 4 5

34

Samsung

8.3

Harley-Davidson 6.3 Dell 9.2 Starbucks 2.0

NIVEA

2.1

5.5 8.3 1.8

1.8

16%
13% 12% 12%

Source: Business Week

Copyright 2003 The ZigBee Alliance, Inc.

Global Network

47 countries 91Bases
Production Subsidiaries 26 Sales Subsidiaries 32 Branch Offices 18
(02. 3)

10 R&D Center 1 SVC 4 Holding

Copyright 2003 The ZigBee Alliance, Inc.

4 Strategic Business Areas

Component Set
D-TV HomeWeb Pad Home Network Gateway Home Server 2G / 3G HHP

NetworkContents & Serv

Core Components
System LSI ( SOC ) Small & Mid-size LCD ( SOP ) Optical Component

Strategic Alliances

Mobile Notebook PC Wireless PDA Network - 2000 IMT Office Printer IP Network Terminal InfoMobile
Display

Memory TFT-LCD

Copyright 2003 The ZigBee Alliance, Inc.

Why ZigBee Alliance

Attractive ZigBee Market Core technology for Ubiquitous Computing Area Application-rich technology for our Digital Media, Digital Appliance, Device Solution, Telecommunication Network

Copyright 2003 The ZigBee Alliance, Inc.

Contribution to ZigBee Alliance

Brand Equity Global Network

Samsung To ZigBee
Willingness Unique Diversity

Copyright 2003 The ZigBee Alliance, Inc.