GLOBAL

DEMOGRAPHY
What is Global Demogrpahy?
 As its name suggests, global demography is
the study of the worldwide population rather
than the population of a specific country,
region, or city. Global demography is useful
because it provides the "big picture" of the
entire human population without influence
from local economic, cultural, or geographic
factors. It provides data about the past,
present, and future of human society as a
whole. Global demographic statistics can also
provide a base for comparison against more
specific statistics, providing insight into how
the demographics of different places compare
not just to one another, but to the global
average.
 What are the examples of Global Demography?
•Age segmentation is an important
element of demographic segmentation, as
each age group has its own unique needs.
Babies need a constant supply of diapers,
toddlers need educational toys, and
middle-aged adults invest more in health-
related products. Organizations can
develop marketing strategies based on
these requirements to obtain valid results.
•Family segmentation is a variation in which
families have one or multiple children, with
single mothers or fathers, gay parents, and
child-free families. Single parents are more
likely to save costs at certain products, such
as baby lotion, toys, or diapers. A
multinational organization may conduct
demographic examples based on the type of
family.
•Gender segmentation is a
primary category to conduct
segmentation, as it is natural
for different genders to have
different likes and dislikes.
Gender defines people's
preferences, such as females
being more into makeup
products and males being
more interested in fashion
accessories. Brands can use
this to create a marketing
strategy that targets women
to get better business results.
•Race and ethnicity
segmentation – Race and
ethnicity are sensitive
categories.Promoting a
product depends on that
target race or ethnicity as
it may be adapted
differently by each of these
races/ethnicities.Stereotypi
cal segmentation may hurt
sentiments, which may
cause harm to a business
•Family income segmentation – One of
the most straightforward segmentation
types is based on income.An individual OTHER EXAMPLES
or a family's income would govern their
ability to purchase different cost
OF GLOBAL
categories' products/services.The most
likely target audience of an organization
DEMOGRAPHY
that affordable mobile phones will be
mid to low income customers.

• Employment Status
• Living Status
• Educational Level
• Religion
• Marital Status
• The number of children
• Political Affiliation
• Nationality
There are several advantages of dividing
the target audience according to
demographics.
 As the census is carried out regularly by the government, demographic data can be easily retrieved.
An organization can easily divide data into required categories, creating an effective marketing
strategy for each of these demographics.  
 According to the demographic data requirement of an organization, age, gender, income, race, etc.
can be adjusted and implemented.
 Factors such as family income, type of family, etc., give insights that will decide the consumers’
purchasing power. An organization can decide whether or not to target a particular group of
consumers based on these classifications.
 Considering that a lot of effort goes into dividing a target audience into demographic segments, an
organization modifies marketing strategies based on each segment’s requirements. There are high
chances of increased customer satisfaction, loyalty, and increased retention rates due to this.
 In the longer run, demographic examples will help in reducing cost and time invested in developing
and implementing a marketing strategy as all marketing efforts will be carefully calculated according to
the various segments.
 This method is better at understanding a target market and creating policies that pertain to each of
these markets.