PITCH DECK

Mirjam Nilsson​​
 ABOUT US

At Contoso, we empower hospitals to  foster

collaborative thinking to further support patient care
and drive workplace innovation. By closing  the loop
and delivering wholesale medical supplies, we help
hospitals grow and nurture their patients with the
latest products on the market. ​

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MARKET GAP
The need for medical equipment
continues to be consumer driven,
but we're seeing a lapse of
availability in the market for
wholesale medical supplies ​
COSTS
Loss of sales by not offering
wholesale medical supplies
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PROBLEM
CUSTOMERS FINANCIALS
15% increase of retail sales of Medical equipment sales were up
medical equipment proves that by $25 million in 2020
there's consumer interest for more
wholesale availability​
USABILITY
Customers want products that are
safe and easy to stock in their
hospitals​
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 CLOSE THE GAP TARGET AUDIENCE
Our product makes ordering medical Medical professionals
SOLUTION equipment easier​

COST SAVINGS EASY TO USE

Reduce expenses of medical A simple product gives customers
supplies by eliminating the need to the information they need in order
buy at market value​ to stock their hospitals with the
right equipment​

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 PRODUCT OVERVIEW

UNIQUE FIRST TO MARKET

The only product specifically First product that’s easy to
dedicated to the medical use with clear item pricing ​
industry​

TESTED AUTHENTIC
Conducted testing with local Designed with the help and
hospitals in the area input of medical experts in
the field ​

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 PRODUCT BENEFITS

Simple and efficient to use​

Easy access to customer service ​
Quick online ordering ​

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COMPANY OVERVIEW
 BUSINESS MODEL
RESEARCH
We based our research on market trends and
medical supply sales​

ABSTRACT
We believe hospitals need safe and cheap medical
equipment for their patients​

DESIGN
Simple design and easy to use  ​

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MARKET OVERVIEW $3B
Opportunity to build​
Fully inclusive market​
Total addressable market​

$2B
Freedom to invent​
Selectively inclusive market ​
Serviceable available market​

$1B
Few competitors​
Specifically targeted market​
Serviceable obtainable market ​

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 MARKET COMPARISON

$3B $2B $1B

Opportunity to build​ Freedom to invent​ Few competitors

Addressable market​ Serviceable market​ Obtainable market​​

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OUR COMPETITION

CONTOSO​
Our product is priced below
that of other medical supply
companies on the market​
Quick and easy to use,
compared to the complex
ordering system of the
competitors​
Affordability is the main draw
for our hospitals to our product ​
COMPETITORS​
Company A​
Product is more expensive​
Companies B & C ​
Product is expensive and
inconvenient to use​
Companies D & E​
Product is affordable, but
inconvenient to use

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COMPETITION
CONVENIENT​

A
CONTOSO

EXPENSIVE AFFORDABLE

B D

C E

INCONVENIENT​

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 GROWTH STRATEGY
How we’ll scale in the future

FEB 20XX MAY 20XX OCT 20XX

Roll out product to hospitals
in the region to help
establish the product​
Release the product to all
hospitals and monitor press
and regional market trends ​
Gather feedback from the
medical staff and the
healthcare community to
expand availability of the
product​

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TRACTION
Forecasting for success​

Metrics Revenue by year

GROSS NET $40,000

CLIENTS ORDERS
AV E N U E REVENUE

20XX​ 10​ 1100​ $10,000​ $7,000​ $30,000

20XX​ 20​ 200​ $20,000​ $16,000​

$20,000

20XX​ 30​ 300​ $30,000​ $25,000​

$10,000
20XX​ 40​ 400​ $40,000​ $30,000​

$0
20XX 20XX 20XX 20XX

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TWO-YEAR ACTION PLAN

Supply Run focus

Gather feedback ​
volunteers ​ groups​

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Regional Deliver to
Test ordering ​
launch​ hospitals​

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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 YEAR 1 YEAR 2 YEAR 3

Income ​ ​ ​ ​

Users 50,000​ 400,000​ 1,600,000​ ​

Sales 500,000​ 4,000,000​ 16,000,000​ ​

Average price per sale​ 75​ 80​ 90​ ​

FINANCIALS
Revenue @15% 5,625,000​ 48,000,000​ 216,000,000​ ​

GROSS PROFIT​ 5,625,000​ 48,000,000​ 216,000,000​ ​

Expenses​ ​ ​ ​ ​

Sales & Marketing​ 5,062,500​ 38,400,000​ 151,200,000​ 70%​

Customer Service​ 1,687,500​ 9,600,000​ 21,600,000​ 10%​

Product Development​ 562,500​ 2,400,000​ 10,800,000​ 5%​

Research​ 281,250​ 2,400,000​ 4,320,000​ 2%​

T O TA L E X P E N S E S ​ 7,593,750​ 52,800,000​ 187,920,000​

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 MEET THE TEAM
TAKUMA HAYASHI​​ FLORA BERGGREN​​
President​ Chief Operations Officer​

MIRJAM NILSSON​​ RAJESH SANTOSHI​​

Chief Executive Officer​ VP Marketing​

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 THE FULL TEAM TAKUMA HAYASHI​
President ​
MIRJAM NILSSON​​
Chief Executive Officer ​
FLORA BERGGREN​​
Chief Operations
RAJESH SANTOSHI​​
VP Marketing ​
Officer​

GRAHAM BARNES​ ROWAN MURPHY​ ELIZABETH MOORE​ ROBIN KLINE​

VP Product​ SEO Strategist ​ Product Designer ​ Content Developer ​

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 FUNDING
$12,000

$14,000

$32,000

$82,000
ANGEL
INSURANCE​ INVESTMENTS​ CASH​ SHARES​
Revenue obtained from Amount obtained through Liquid cash we have on Number of shares
medical insurance other investors​ hand​ converted into USD​
payments​

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 SUMMARY
At Contoso, we believe in giving 110%. By closing
the loop and delivering wholesale medical supplies,
we help hospitals grow and nurture their patients
with the latest healthcare products. We thrive
because of our market knowledge and a great  team
behind our product. As our CEO says, "Efficiencies
will come from proactively transforming how we do
business."​

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THANK YOU

Mirjam Nilsson​​
206-555-0146​
mirjam@contoso.com​
www.contoso.com​

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