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  • Puma

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    Prateek Khublani
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    The document describes Puma's distribution channel and logistics network. It shows that Puma uses warehouses, franchisees, C&F operators, and owned stores to distribute products to retailers. The logistics network involves order placement by distributors, order receipt by Puma, order forwarding to warehouses, and dispatch to destinations. The reverse logistics process returns goods to the main warehouse after being returned and invoiced by the returning party and approved by Puma. It also compares Puma and Adidas' distribution structures, margins, buy-back policies, distributor requirements, payment/credit periods, and potential points of conflict.

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    The document describes Puma's distribution channel and logistics network. It shows that Puma uses warehouses, franchisees, C&F operators, and owned stores to distribute products to retailers. The logistics network involves order placement by distributors, order receipt by Puma, order forwarding to warehouses, and dispatch to destinations. The reverse logistics process returns goods to the main warehouse after being returned and invoiced by the returning party and approved by Puma. It also compares Puma and Adidas' distribution structures, margins, buy-back policies, distributor requirements, payment/credit periods, and potential points of conflict.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    452 views5 pages

    Puma

    Uploaded by

    Prateek Khublani
    The document describes Puma's distribution channel and logistics network. It shows that Puma uses warehouses, franchisees, C&F operators, and owned stores to distribute products to retailers. The logistics network involves order placement by distributors, order receipt by Puma, order forwarding to warehouses, and dispatch to destinations. The reverse logistics process returns goods to the main warehouse after being returned and invoiced by the returning party and approved by Puma. It also compares Puma and Adidas' distribution structures, margins, buy-back policies, distributor requirements, payment/credit periods, and potential points of conflict.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    PUMA DISTRIBUTION CHANNEL

    PUMA WAREHOUSE

    FRANCHISEE

    C&F OPERATORS

    OWNED & OPERATED STORES

    FRANCHISEE STORE

    RETAILERS

    DOWN THE LINE FRANCHISEE

    LOGISTICS NETWORK PUMA

    ORDER PLACEMENT BY DISTRIBUTOR

    ORDER RECIPIENT AT PUMA

    ORDER FORWARDED TO WAREHOUSE

    DISPATCH TO DESTINATION

    REVERSE LOGISTIC AT PUMA

    GOODS RETURNED INVOICED BY RETURNING PARTY

    APPROVAL BY PUMA

    RETURNED TO MAIN WAREHOUSE

    Similarities/Differences
    Adidas = Puma
    Distribution structure Sales Force Hierarchy

    Margins
    Adidas Higher margins to distributors.35-40% v/s 25% Puma - Higher margins to franchisees. 25-30% v/s 15-20%

    Buy Back policy


    Adidas Only from exclusive stores. Exchange among stores. Puma 10-15% as per contract.

    Distributor
    Adidas Stock goods worth 50 lacs to 1 crore. Puma Stock goods equivalent to minimum of 3 months.

    Payment/Credit period
    Adidas 30 days Puma 45 to 90 days

    Puma Transportation losses bear by transporter, 4 Zonal offices.Major pt of conflict Prioritization of orders -Value vs emergency, by distributor problem faced - Stock delivery time lag

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