IMPORTANCE OF

SOCIAL SCIENCES
MR. CHRISTIAN D. GARCIA
 FUNCTIONS OF
APPLIED SOCIAL
SCIENCES
 SELF-DEVELOPMENT
 PERSUASION
 A RT A N D E N T E RTA I N M E N T
 N E W S A N D I N F O R M AT I O N
 O R G A N I Z I N G A D V O C A C Y A N D M O B I L I Z AT I O N
 E D U C AT I O N
 S O C I A L I Z AT I O N
 SELF -
DEVELOPMENT
SELF - DEVELOPMENT
• "Self Knowledge is the beginning of self-
employment
• Developing self-development goals/plan
• Creating and Practicing Positive Attitude
• Understanding and Achieving success
• Managing yourself with time management
PERMANENT DOMAIN OF CONCERN:
• Body/Health • Money/Investment/
• Friends/Sociability Assets
• Marriage/Relationship • Community/Country/
• Family World
• Work/Job/Career • Emotions/Moods
• Education/Learning/ • Spirituality/Ethical
Competence Living
PERSUASION
 WHAT IS PERSUASION?
 The act of persuading or seeking to persuade; The
state or fact of being persuaded or convinced
~ Dictionary.com.
 "...A symbolic process in which communicators try to
convince other people to change their attitudes or
behaviors regarding an issue through the transmission of
a message in an atmosphere of free choice.“ ~ Perloff
(2003, p.8).
 ‘The art of getting someone to do something they
wouldn't ordinarily do if you didn't ask’ ~ Aristotle.

7
 KEY ELEMENTS IN PERSUASION
1. The Source - The person who sends
a communication.

2. The Receiver - The target of a persuasive

message.

3. The Message - The content of a piece

of communication.

4. The Channel - The medium used to send

the message.
Eg. Newspapers, television, the Internet,
8
& non verbal communication (body
verbal
TYPES OF APPEAL IN PERSUASION
Appeal 1: Logical - An argument based on
facts, statistics & research or expert opinion.

Appeal 2: Emotional - Getting an

emotional response is another way to
convince.

Appeal 3: Moral – The last way to convince is

to appeal to people’s morals….for them to do
the ‘right’ thing…
TIPS TO SUCCESSFUL PERSUASION
Focus on the needs of the other party.
Argue your case with logic.
Use positive rather than negative language.
Subtly compliment the other party.
Mirroring the other person's mannerisms
(e.g. hand and body movements).
Try to remember the names of everyone you
meet.
 ARTS AND
ENTERTAINMENT
WHAT IS ART?
 Latin word ARS meaning ARRANGEMENT
 Forms
 Visual
 Performing
 Language
 Culinary
 Physical
 Many more … …
VISUAL ARTS
 Painting
 Photography
 Printmaking
 Filmmaking
 Plastic Arts
 Sculpture
 Architecture
PERFORMING ARTS
 Artist’s body, face
& presence as
medium
 Music
 Dance
 Theatre
LANGUAGE ARTS
 Novels
 Poetry
 Songs
CULINARY & PHYSICAL
ARTS
 Culinary
 ART of Cooking
 Physical
 Sports
APPRECIATING
ARTS
 Visual
 Visual Elements:
Line, Shape, Texture, Value, Colour & Space
 Design Principles: Harmony, Variety &
Contrast, Balance, Movement, Dominance
 Artistic Styles:
Realism, Impressionism, Expressionism, Surre
alism
 Performing & Language
 Does it move you?
 Do you get the message from the artist(s)?
 NEWS AND
INFORMATION
WHAT IS ENTERTAINMENT?
 Event, Performance or
Activity designed to
give PLEASURE or
RELAXATION
 Active or Passive
Participation
INFORMATION
• Information is just facts about any subject.
• The act of informing or imparting
knowledge
NEWS
• The word news is considered to have evolved
from the word new. So any information about
an incident, event, occasion, mishap, disaster, or
even financial results of a company are
considered to be a piece of news.
• It is a specific information in communication in
the form of print or electrononic media.
 ORGANIZING
ADVOCACY AND
MOBILIZATION
 Itgives exclusive
attention to “building
national consensus and
carrying out a broad
educational process
through all possible
channels…”
(McKee 1992)
 Itinvolves all relevant segments of society, from
policy and decision makers to religious
associations, professional groups, opinion
leaders, communities, and individuals.

 Itis a decentralized process that seeks to

facilitate developmental change through a wide
range of players engaged in interrelated and
complementary efforts (Ling and Wilstein 1998).
NATIONAL POLICY
MAKERS

Those who can make

policy and program
decisions, as well as
allocate needed
resources for services.
MEDIA

Those which can help

create and sustain
public support for a
social product and can
also encourage public
vigilance.
TRADITIONAL
LEADERS AND
RELIGIOUS LEADERS

Those who can set up

information exchange
systems within the
community and can also
play important roles in
ensuring cooperation
among members of the
community.
LOCAL LEADER

Those who can push the

concerns of social
development through
allocation of local
funding in support of the
programs and can also
come up with policy and
program decisions in
favor of socmob
objective.
SERVICE PROVIDERS

Those who have direct

access to the intended
beneficiaries and are
often credible sources of
information on the
programs.
PROGRAM
ADMINISTRATOR
S

Those who can chart the

course of action of the
program and can put in
more resources such as
additional funding and
increased manpower.
PROGRAM PLANNERS

Those who can

influence program
directions and can
integrate various
services in existing
programs, which
explains their being key
actors in the process.
PARENTS/
FAMILY
MEMBERS

The critical participants

in the program since
they are the ultimate
users/buyers of the
social product.
As enumerated by McKee (1992) :

 Political
Mobilization
 Government Mobilization
 Community Mobilization
 Corporate Mobilization
 Beneficiary Mobilization
POLITICAL
MOBILIZATIO
N

An approach which aims

at “winning political and
policy commitment for
major goal and the
necessary resource
allocations to realize that
goal.”
GOVERNMENT
MOBILIZATION

Aims at eliciting the

cooperation of service
providers and other
government
organizations which can
provide direct or
indirect support to the
program.
COMMUNITY
MOBILIZATIO
N

Aims at gaining the

commitment of local
political, religious, social,
and traditional leaders,
as well as local
government agencies,
non-governmental
organizations (NGOs),
women’s groups and
cooperatives.
CORPORATE
MOBILIZATIO
N

Aims at securing the

support of national or
international companies
in promoting
development
goals, either by
contributing needed
resources or carrying
out the advertising
BENEFICIARY
MOBILIZATIO
N

Involves informing and

motivating the program
beneficiaries through
trainings, establishment
of community groups,
and communication
through traditional and
mass media.
 Advocacy
 Information, Education, a
nd Communication
(IEC)
 Community Organizing
(CO)
 Training/Capability
Building
 Networking and Alliance
Building
 Monitoring and
Evaluation
 Is an important component of social mobilization
which involves “convincing, persuading, and
motivating individuals and entities” that there is a
problem and that there are appropriate policies
and strategies which could be adopted for
solving such a problem. (Valdecanas, et al.,
1996).
 Two words constantly associated
with advocacy efforts:

(1) Policy support; and

(2) Resource generation.
 Itsactivities main purpose is the generation of
information or release of ready-made
information and distribution through all available
communication methods (Heffner 1998).

 Should not be regarded as a “mere information

campaign or communication project but a long-
term program built into the sectoral programs of
a community” (Stuart 1995).
 Aims to “empower local
leaders, parents, families, groups, and the
whole community.” (Stuart 1995)

 Basic element in mobilization at the grassroots

level.
 Can be directed both towards the program
implementers themselves and towards
the beneficiaries/intended audience.

 Use to enhance “people’s

knowledge, appreciation of, and skills in
advocacy, mobilization, and community
organizing of people empowerment” (Stuart
1995).
 Itis a socmob component strategy which
measures the “efficiency of program
implementation and the effectiveness of the
strategies taken in achieving defined
goals” (Stuart 1995).

 The meter stick used for periodic checks on the

progress of the program as it moves towards
its ultimate goals.
FOCUS IN MONITORING (THE SIXTH
TRAINING 1996)

These things serve as indicators in determining

whether or not there is discrepancy between
where you are and where you should be.
EDUCATION
WHAT IS EDUCATION?
Education consist mainly of what we have unlearned.
Aim
The main aim of education is Intellectual , Physical , social , Political , Aesthetical
and Ethical Development of man.

Purpose
" The true purpose of education is to make minds , not careers."
" The purpose of education would be met if the schools provided educational
methods of Self-development by which the individual can gain complete
possession of all his Powers”
WHY EDUCATION IS
IMPORTANT?

I think an education is not only important, it is

the most important thing you can do with your
life.
 Educationis the most powerful weapon
we can use to change the world.
 Education as a force for social change.
IMPORTANCE OF EDUCATION
1. Enabling the person to deal with life as a 11. A key to success
whole. 12. Education for Peace
2. Become a Human 13. Maturity & Integration of personality
3. Leading an Independent life 14. Harmonious Development
4. Lessons of Equality 15. Modifications of behavior
5. Development of social life 16. Promote of Democracy
6. Leads to Inner-freedom 17. Allocation of Resources
7. Procure a Job 18. cultivation of civilized society
8. Social & Physical development
9. To earn a living
10. Professional skills
SOCIALIZATION
WHAT IS THE SOCIALIZATION
• Socialization is the process by which children
and adults learn from others.
• Many people think that socialization is
especially important for infants and children.
• psychologists now realize that socialization
continues all across the life span, as long as
people continue to learn from social
experiences.
HOW SOCIALIZATION IS IMPORTANT
1. Socialization converts man, the biological
being into man, the social being.
• Man is not born social.
• Various instances like-that of Kaspar
Hauser, Anna, the wolf children of India and
others have made it clear that only through
constant training the newborn child becomes
social in nature.
2. Socialization contributes to the development
of personality.
• Personality is a product of society.
• socialization is a process through which the
personality of the new born child is
shaped and molded.
• Through the process, the child learns an
approved way of social life.
• At the same time, it also provides
enough scope for the individual to
develop his individuality.
3. Helps to became disciplined.
• Socialization is social learning.
• It is the values, ideals, aims and objectives of life
and the means of attaining them.
4. Helps to enact different roles.
• Every individual has to enact different roles in his
life.
• Every role is woven around norms and is
associated with different attitudes.
• The process of socialization assists an individual
not only to learn the norms associated with roles
but also to develop appropriate attitudes to enact
those roles.
5. Provides the knowledge of skills.
• Socialization skills help the individual to play
economic, professional, educational, religious
and political roles in his latter life.
• In primitive societies for, example, imparting
skills to the younger generation in specific
occupations was an important aspect of
socialization.
THANKS