Institute of Management, Nirma University

Lynx 10.0
Perspective Richter
Acorn Automotive

Presented by:
Tirthraj Chavan
Vikas Maurya
Smith Mehta
Upstream • Lithium Lithium based battery
Mining & Extraction • Cobalt
• Nickel supply chain
• Graphite
• Manganese

Midstream • Cathode / Anode

Material Purification powder production
& Refinement • Separator production
• Electrolyte production
Cell Manufacturing • Cell Manufacturing

Downstream
Used in
• Electric Vehicles
Pack Manufacturing • National Defence
• Aviation
• Storage

End of Life: Recycle & • Safe Storage

Reuse • Reintegration in Supply
Chain
 Road ahead for Acorn
Automotive

BACKWARD INTEGRATION

Start investing in R&D and

Infrastructure for battery production. COLLABORATION

Invest in building network with

battery suppliers or a supplier
for their Evs.
 BACKWARD
Reduce QUALITY Integration
CONTROL
Flexibility

COST Loss of
SAVING
focus

Increased INNOVATION
Risk
 COLLABORATION
FLEXIBILITY
DEPENDANCY

RISK MIDDLE
HEDGING
MEN

UNALTERED
FOCUS
 Solution to this
corundum
Threat of new Bargaining power of
entrants suppliers

Intensity of
competitiv MICHAEL
e rivalry
PORTER’S
Threat of substitutes
Bargaining power of FIVE FORCE
buyers
 EXIDE
ESTABLISHED Exide Industries Limited was
established in 1947 in India.
The company has since grown
to become a leading provider
of stored energy solutions,
including batteries for
automotive and industrial
applications.
Headquarter Exide Industries Limited is
headquartered in Kolkata,
India.
Presence The company has
manufacturing facilities and
sales offices across India, as
well as in countries such as Sri
Lanka, Bangladesh, and the
United Arab Emirates.
CLIENTS Mahindra Electric, Tata
Motors, Ashok Leyland, Hero
PANASONIC
Panasonic Corporation was
established in 1918 in Japan.
The company has since
expanded to become a global
electronics and energy
solutions provider, with a
focus on developing
technologies for a sustainable
future.
Panasonic Corporation is a
multinational electronics
company headquartered in
Osaka, Japan.
The company has
manufacturing facilities and
sales offices in various
countries, including Japan,
China, the United States, and
Europe.
Tesla, Toyota, Ford, General
Motors, BMW, Volvo
AMARA RAJ
Amara Raja Batteries Limited
was established in 1985 in
India. The company started as
a joint venture between
Amara Raja Group and
Johnson Controls Inc., USA,
and has since become one of
the largest battery
manufacturers in India, with a
significant presence in the
automotive and industrial
battery sectors.
Amara Raja Batteries Limited
is headquartered in
Hyderabad, India.
The company has
manufacturing facilities and
sales offices across India, as
well as in countries such as Sri
Lanka and Bangladesh.
Ashok Leyland, Tata Motors,
Mahindra Electric, TVS Motor
 Sustainability & Problem of disposal of battery

1. Current technologies for recycling lithium-ion batteries rely

on harsh chemicals and high temperature, energy-intensive
processes to break down spent batteries to their elemental
components.

2.At the heart of the team’s process is the use of low-

temperature plasma, an ionized gas that is extremely reactive.

3. The method for generating fresh cathode material reduces

water use by approximately 70%, and energy use and emissions
by 80% The Princeton NuEnergy team

5. Scaling up this process could not only help mitigate some of the supply chain issues around
importing foreign minerals, but it would also reduce demand for minerals from over mined
areas where environmental and labour issues are rampant. Much of the world’s cobalt, for
example, a key ingredient in the cathodes, is found in the Democratic Republic of the Congo,
where mining often involves Child Labour.