THE EVOLUTION

OF MEDIA
DIRECTION: IDENTIFY WHAT AGE DO THE MEDIA BELONG.
CHOOSE THE LETTER OF YOUR CHOICE FROM THE BOX.
A. ELECTRONIC AGE C. INFORMATION AGE

B. INDUSTRIAL AGE D. PRE-INDUSTRIAL AGE

1. PRINTING PRESS USING WOOD BLOCKS (220 AD)

2. TELEVISION (1941)
3. NEWSPAPER- THE LONDON GAZETTE (1640)
4. CODEX IN THE MAYAN REGION (5TH CENTURY)
5. BLOGSPOT (1999)
DIRECTION: IDENTIFY WHAT AGE DO THE MEDIA BELONG.
CHOOSE THE LETTER OF YOUR CHOICE FROM THE BOX.
A. ELECTRONIC AGE C. INFORMATION AGE

B. INDUSTRIAL AGE D. PRE-INDUSTRIAL AGE

6. MOTION PICTURE WITH SOUND (1926)

7. MAINFRAME COMPUTERS - I.E. IBM 704 (1960)
8. CAVE PAINTING (35,000 BC)
9. YAHOO
10. SKYPE
DIRECTION: IDENTIFY WHAT AGE DO THE MEDIA BELONG.
CHOOSE THE LETTER OF YOUR CHOICE FROM THE BOX.
A. ELECTRONIC AGE C. INFORMATION AGE

B. INDUSTRIAL AGE D. PRE-INDUSTRIAL AGE

11. ACTA DIURNA IN ROME (130 BC)

12. PAPYRUS IN EGYPT (2500 BC)
13. WORDPRESS
14. OHP &LCD PROJECTORS
15. LARGE ELECTRONIC COMPUTERS- I.E. EDSAC (1949)
AND UNIVAC 1 (1951)
DIFFERENCES OF TRADITIONAL MEDIA AND NEW MEDIA

TRADITIONAL MEDIA
Known as old media.
Traditional media encompasses that of television,
newspaper, radio, magazine and others. .They
are the roots of advertising and the most
common form utilized by businesses daily.
DIFFERENCES OF TRADITIONAL MEDIA AND NEW MEDIA

NEW MEDIA

Refers to the content that is easily accessible

via different forms of digital media.
 THE EVOLUTION OF MEDIA

1. PRE-INDUSTRIAL AGE (BEFORE

1700S)
In this age, people discovered fire, developed
paper from plants, and forged weapons and
tools with stone, bronze, copper and iron.
 1. PRE-INDUSTRIAL AGE (BEFORE 1700s)

CAVE PAINTING (35,000 BC)

In the time of prehistoric men, the way
of communication between the people
was through cave paintings by using
paint and brushes to draw images. To
create the paint, cavemen used
materials such as soil, water, plant juice,
animal blood, and hematite. Sticks,
small stones, leaves, and animal hair
were put together to make the brushes.
 1. PRE-INDUSTRIAL AGE (BEFORE 1700s)
CLAY TABLETS IN MESOPOTAMIA (2400 BC
In the Ancient Near East, clay
tablets (Akkadian ṭuppu(m) were
used as a writing medium, especially
for writing in cuneiform, throughout
the Bronze Age and well into the
Iron Age. Cuneiform characters
were imprinted on a wet clay tablet
with a stylus often made of reed
(reed pen).
 1. PRE-INDUSTRIAL AGE (BEFORE 1700s)

PAPYRUS IN EGYPT (2500 BC)

An aquatic sedge (Cyperus papyrus)
native to Africa, having a tall stem
and an umbellate inflorescence with
numerous arching rays. a. A
material made from the pith or the
stems of this sedge, used by the
ancient Egyptians, Greeks, and
Romans specially to write or paint
on.
 1. PRE-INDUSTRIAL AGE (BEFORE 1700s)

ACTA DIURNA IN ROME (130 BC)

The Caesar’s “newspaper”
was called the Acta Diurna,
which means “daily acts”, in
the same way that the word
“journal” is derived from the
French word for day (jour).
 1. PRE-INDUSTRIAL AGE (BEFORE 1700s)
CODEX IN THE MAYAN REGION (5 TH

CENTURY)
Mayan codices (singular codex) are
folding books stemming from the pre-
Columbian Maya civilization, written in
Maya hieroglyphic script on
Mesoamerican paper, made from the
inner bark of certain trees, the main
being the wild fig tree or Amate (Ficus
Glabrata), this paper was named by the
Mayas Huun, and contained many Glyph
and paintings.
 1. PRE-INDUSTRIAL AGE (BEFORE 1700s)
PRINTING PRESS USING WOOD BLOCKS
(220 AD)
Woodblock printing is a
technique for printing text,
images or patterns used widely
throughout East Asia and
originating in China in antiquity
as a method of printing on
textiles and later paper.
 THE EVOLUTION OF MEDIA

2. INDUSTRIAL AGE (1700S-1930S)

People used the power of steam, developed

machine tools, established iron production and
the manufacturing of various products
(including books through the printing press)
 THE EVOLUTION OF MEDIA

2. INDUSTRIAL AGE (1700S-1930S)

A period of history that encompasses the changes in
economic and social organization that began around 1760
in Great Britain and later another country, characterized
chiefly by the replacement of hand tools with power-driven
machines such as the power loom and the steam engine,
and by the concentration of industry in large
establishments.
 2. INDUSTRIAL AGE (1700s-1930s)
NEWSPAPER- THE LONDON GAZETTE (1640)
The London Gazette is one
of the official journals of
record of the British
government, and the most
important among such
official journals in the United
Kingdom.
 2. INDUSTRIAL AGE (1700s-1930s)

TYPEWRITER (1800)
The first typewriter had no shift-key
mechanism—it wrote capital letters
only. The problem of printing both
capitals and small letters without
increasing the number of keys was
solved by placing two types, a
capital and lowercase of the same
letter, on each bar, in combination
with a cylinder-shifting mechanism
 2. INDUSTRIAL AGE (1700s-1930s)

TYPEWRITER (1800)
A telephone or phone, is a
telecommunications device
that permits two or more
users to conduct a
conversation when they are
too far apart to be heard
directly.
 2. INDUSTRIAL AGE (1700s-1930s)
MOTION PICTURE
PHOTOGRAPHY/PROJECTION (1890)

Motion picture photography,

dating from the 1890s, is
one of the oldest of modern
imaging, technologies that
remains current today.
 2. INDUSTRIAL AGE (1700s-1930s)

COMMERCIAL MOTION PICTURES

(1913)
The Kinetoscope is an early
motion picture exhibition device.
The Kinetoscope was designed
for films to be viewed by one
individual at a time through a
peep hole viewer window at the
top of the device.
 2. INDUSTRIAL AGE (1700s-1930s)

MOTION PICTURE WITH SOUND

(1926)
A sound film is a motion picture with
synchronized sound or sound
technologically coupled to image, as
opposed to a silent film. The first
known public exhibition of projected
sound films took place in Paris in
1900, but decades passed before
sound motion pictures were made
commercially practical.
 2. INDUSTRIAL AGE (1700s-1930s)

TELEGRAPH
Telegraphy requires that the
method used for encoding
the message be known to
both sender and receiver.
Many methods are designed
according to the limits of the
signaling medium used
 2. INDUSTRIAL AGE (1700s-1930s)

PUNCH CARDS
A punched card or punch card is a
piece of stiff paper that can be used
to contain digital information
represented by the presence or
absence of holes in predefined
positions. The information might be
data for data processing applications
or, in earlier examples, used to
directly control automated machinery.
 THE EVOLUTION OF MEDIA

3. ELECTRONIC AGE (1930S-1980S)

In this age, long distance communication became
more efficient. The Electronic age is the
invention of the transistor. People harnessed the
power of transistor that led to the transistor
communication became more efficient.
 3. ELECTRONIC AGE (1930s-1980s)

TRANSISTOR RADIO

A transistor radio is a small

portable radio receiver that
uses transistor-based
circuitry
 3. ELECTRONIC AGE (1930s-1980s)

TELEVISION (1941)
A telecommunication
medium use for transmitting
moving images in
monochrome (black and
white), or in color, and in
two or three dimensions and
sound.
 3. ELECTRONIC AGE (1930s-1980s)
LARGE ELECTRONIC
COMPUTERS- I.E. EDSAC
(1949) AND UNIVAC 1 (1951)
The Electronic Delay Storage
Automatic Calculator (EDSAC)

The Universal Automatic

Computer I (Univac I)
 3. ELECTRONIC AGE (1930s-1980s)

MAINFRAME COMPUTERS - I.E.

IBM 704 (1960)
The IBM 704, introduced by
IBM in 1954, is the first
mass-produced computer
with floating-point arithmetic
hardware
 3. ELECTRONIC AGE (1930s-1980s)

PERSONAL COMPUTERS - I.E.

HEWLETT-PACKARD HP 9100A
(1968)
The Hewlett-Packard 9100A
(hp 9100A) is an early
programmable calculator](or
computer), first appearing in
1968
 3. ELECTRONIC AGE (1930s-1980s)

OHP PROJECTOR

An overhead projector (OHP), like a

film or slide projector, uses light to
project an enlarged image on a screen.
In the overhead projector, the source
of the image is a page-sized sheet of
transparent plastic film (also known as
'foils') with the image to be projected
either printed or hand-written/drawn.
 3. ELECTRONIC AGE (1930s-1980s)

LCD PROJECTOR
LCD projector is a type of
video projector for displaying
video, images or computer data
on a screen or other flat
surface. It is a modern
equivalent of the slide projector
or overhead projector.
 THE EVOLUTION OF MEDIA

4.INFORMATION AGE/DIGITAL AGE

(1900S-2000S)
The Internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology.
 THE EVOLUTION OF MEDIA

4.INFORMATION AGE/DIGITAL AGE

(1900S-2000S)
A period in human history characterized by the shift from
traditional industry that the Industrial Revolution brought
through industrialization, to an economy based on
information computerization. The internet paved the way
advance the used of microelectronics with the invention of
personal computers, devices wearable technology.
Moreover, voice, image, sounds, and data are digitalized.
 THE EVOLUTION OF MEDIA

4.INFORMATION AGE/DIGITAL AGE

(1900S-2000S)Web browsers: Mosaic (1993)
INTERNET EXPLORER (1995)
Google (1996)
Blogs: Blogspot (1999)
LIVEJOURNAL (1999)
YAHOO (1999)
SOCIAL NETWORKS: FRIENDSTER (2002)
WordPress (2003)
Multiply (2003)
Video chat: Skype (2003)
 THE EVOLUTION OF MEDIA

4.INFORMATION AGE/DIGITAL AGE

(1900S-2000S)
FACEBOOK (2004)
VIDEO: YOUTUBE (2005)
TWITTER (2006)
TUMBLR (2007)
GOOGLE HANGOUTS (2013)