Qualities of a Good Communicator

Dr. Ranjith Batuwanthudawe

Consultant Community Physician, Health Education
Bureau

MD Com Med April 2016 Batch

Health Promotion module
Session 2 – 2nd May 2016
During communication process a communicator
always......
• Relax

• Friendly

• Open and approachable

• Lean towards clients

• Eye contact
• Smiling face
 During communication process
• Suitable environment
• According to receivers need
• Simple and short
• One message at a time
• Use their language
• Listen to them
• Get active participation of the receivers
 Qualities of receiver
• Age
• Sex
• Interest to gather information
• Culture
• Habits
• Media exposure
• Literacy
• Education
 Qualities of a Good Message
•Simple
•One at a time
•Familiar language
•No technical terms
•Relevant to subject
•Positive
•Non-negative
•Action oriented
 Media to deliver the message
• Inter personnel communication
• print media
• electronic media
• Falk stories
• Stage drama/ Tele Drama /street drama
• Songs / Viridu
• Perahera
• Debates
• Competitions
• Fair
Factors to consider when segmentation of your
target audience
• Physical
• Psychological
• Socio-economic
• Education
 Audience Segmentation
- Physical
• Age
• Sex
• Health status
• Size of the group
• Homogeneity
 Audience Segmentation
- Psychological
• Prejudices
• Beliefs
• Values
• Morals
• Attitudes
• Anxieties
• Interests
• Motivations
 Audience Segmentation
– Socio Economic Status
• Culture
• Economic level
• Occupation
• Social status
• Religion
• Gender
 Audience Segmentation
- Educational
• Vocabulary
• Knowledge
• Learning skills
• Skills
 Qualities of a Communicator
• Honesty
• Credibility
• Age
• Sex
• Culture
• Language
• Education
• Communication Skills
During communication process a communicator
always......
• Relax

• Friendly

• Open and approachable

• Lean towards clients

• Eye contact
• Smiling face
 During communication process
• Suitable environment
• According to receivers need
• Simple and short
• One message at a time
• Use their language
• Listen to them
• Get active participation of the receivers
 Qualities of receiver
• Age
• Sex
• Interest to gather information
• Culture
• Habits
• Media exposure
• Literacy
• Education
 Qualities of a Good Message
•Simple
•One at a time
•Familiar language
•No technical terms
•Relevant to subject
•Positive
•Non-negative
•Action oriented
Identify Suitable Media to Convey your message

• Receivers interests
• Resources
• Time
 Media to deliver the message
• Inter personnel communication
• print media
• electronic media
• Falk stories
• Stage drama/ Tele Drama /street drama
• Songs / Viridu
• Perahera
• Debates
• Competitions
• Fair
Factors to consider when segmentation of your
target audience
• Physical
• Psychological
• Socio-economic
• Education
 To be an effective health communicator………..
Identify the health problem.
Identify a suitable topic.
Identify the communication objective.
Identify your target groups.
Identify correct message.
Identify suitable media.
Identify correct environment.
Identify visual aids and audio visual aids.
Use verbal and Non verbal methods of
communication.
Listen to your receiver.
Find out if your message has been correctly
understood by the receiver.