A Presentation

on Global Operations
of

SAVSE
SMOOTHIES
 TABLE OF CONTENT
• COMPANY OVERVIEW
• INTRODUCTION
• THE BENEFITS OF AN INTERNATIONAL EXPANSION
STRATEGY
• THE WAYS SAVSE CAN EXPAND THEIR BUSINESS
GLOBALLY
• AREAS TO BE CONSIDERED BEFORE COMPANY OWNED
EXPANSION
• THE BENEFITS OF SAVSE’S COMPANY-OWNED OWNERSHIP
• THE RISKS OF SAVSE’S COMPANY-OWNED OWNERSHIP
• CONCLUSION
• REFERENCES
 INTRODUCTION
• Savse Smoothies is a premium smoothie
company that offers a variety of scrumptious
and nutrient-rich all-natural blends.
• Savse is developing globally due to its
increasing popularity and commitment to
supplying high-quality products.
• This presentation will discuss various global
expansion strategies and we will choose the
suitable one among them.
COMPANY OVERVIEW

• Savse is a smoothie brand and the smoothie

is made of fruits and vegetables
• Founded in 2011
• Founded by Guka Tavberidze
• Headquartered in Albert Embankment,
London, United Kingdom
 s of an
Interna
tional
Expansi
on
A company's International expansion strategy is
a plan for expanding operations and entering
Strateg
new foreign markets. It aims:
y Revenues
• Boost
• Target New Consumer Categories
• Capitalize on Lower Production
THE WAYS SAVSE CAN EXPAND THEIR BUSINESS
GLOBALLY

1. Company-owned expansions.
2. Joint Ventures.
3. Independent Sales Representatives.
4. Distributorships/Dealerships.
5. Franchising.
 The Ways Savse Can Expand Their
Business Globally
Company-owned expansions: Using its own resources, staff, and
management, the corporation will directly open new locations in new
markets as part of this approach.

Joint Ventures: This method entails entering into a partnership with an

existing company in the target market to jointly own and run a new
business there.

Independent Sales Representatives: In order to successfully sell

products in the target market, this tactic recommends recruiting
independent sales agents.
 The Ways Savse Can Expand Their
Business Globally
Distributorships/Dealerships: For the purpose of selling products in the
target market, this tactic entails entering into a partnership with a local
distributor or dealer.

Franchising: This tactic agrees to pay franchisees a one-time fee in

addition to ongoing royalties in exchange for the right to use the
company's brand, products, and operating systems.

Among these approaches, the company-owned expansion

strategy is the best strategy for Savse Smoothies
 AREAS TO BE CONSIDERED BEFORE
COMPANY OWNED EXPANSION
Market Analysis: In order to understand the target market, a
comprehensive market analysis should be carried out. This analysis
should focus on customer preferences, local rivals, and market
trends.

Resource Requirements: Requirements in Terms of Resources A

company-owned expansion necessitates the allocation of
considerable resources, such as financial resources, people
resources, and management expertise.
 AREAS TO BE CONSIDERED BEFORE
COMPANY OWNED EXPANSION
Regulatory Environment: To ensure compliance and
minimize risk, it is essential to have a solid understanding
of the market's regulatory environment, the business's
primary focuser. Considerations: Regarding Culture, People
of various cultures may have varying tastes and mentalities
about the goods and services offered.

Logistics and Supply Chain: Well-established logistics and

supply chain is needed to ensure market demands.
THE BENEFITS OF SAVSE’S COMPANY
OWNED OWNERSHIP
Control: Savse is able to exercise entire control over its
operations, including product quality, customer service,
and brand image, as a result of the opening of
company-owned facilities.

Building the Brand: Savse has the chance to establish

its brand and reputation in the target market thanks to
its directly managing its own locations. This helps the
company to reinforce its position and increase its brand
recognition.
THE BENEFITS OF SAVSE’S COMPANY
OWNED OWNERSHIP

Cost Savings: Savse is in a position to possibly save

considerable amounts of money over time as a result of the
elimination of the requirement to pay franchise fees or
royalties.

Long Term Investment: Investment for the Long Term A

company-owned expansion is an investment for the long
term in the continued development and prosperity of the
business.
THE RISKS OF SAVSE’S COMPANY OWNED
OWNERSHIP
Financial Risk: The cost of opening and operating
company-owned locations can be large, and there is
a risk that these locations may not perform as well
as projected, leading to financial losses for the
company.

Management Challenge: Directly managing many

locations can be tough, particularly in new and
unfamiliar regions.
THE RISKS OF SAVSE’S COMPANY OWNED
OWNERSHIP
Brand Consistency: Maintaining brand consistency across
several locations can be difficult, particularly in the absence
of a franchising structure or established protocols.

Regulatory Conformity: Ensuring compliance with local

regulations and laws can be tough, particularly in new and
unfamiliar areas.

Market Uncertainty: Operating in new and unfamiliar areas

can be dangerous, as consumer tastes and local market
conditions may be difficult to forecast.
CONCLUSION
Savse Smoothies should choose company-owned
expansion as their global expansion strategy. But
they must consider the risks very carefully. Savse
Smoothies can improve the likelihood of success
for its internally developed expansion strategy by
completing a comprehensive market analysis,
considering resource needs, and dealing with any
hazards.
 REFERENCES
Baumgartner, T., Homayoun Hatami and Valdivieso, M. (2016). Sales growth : five
proven strategies from the world’s sales leaders. Hoboken, New Jersey: John Wiley &
Sons.
Cook, T.A. (2015). Managing Growth and Expansion into Global Markets. CRC Press.
Darger, M., Barefield, A. and Hales, B.D. (2020). Business retention and expansion
(BRE) : a practical approach to economic development. London: Routledge.
Gioeli, A. (2014). International business expansion : a step-by-step guide to launch your
company into other countries. Los Angeles, Ca: Over And Above Press.
Sammis, K. (2000). The Era of Industrial Growth and Foreign Expansion. Walch
Publishing.
Suder, G.G.S. (2019). International business. Los Angeles: Sage.
Wiget, P. (2021). Global Expansion of the Discounter Lidl. Strategic International
Business Management. GRIN Verlag.
THANK
YOU