Professional Documents
Culture Documents
Creative
Creative
Creative
CREATIVE
What is it
Act of turning new and imaginative
ideas into reality
Creative & Content Development
• Design & Development of Creative content
• Structure & elements of creative
• Use of imagery
• Brand Colour and its importance
• Adaptation of creative, Upcoming campaigns
• Challenges at various level
Creative & Content – Development Process
Internal
Adaptation to Release to
Creative Indent Briefing to Shortlisting of deliberations & Feedback & Finalization of
different media and
(Requirement) Agencies Creative Route Stakeholder Improvements Base Creative
collaterals Zones / Regions
view
2. Logo position:
Position of the Bank of Baroda Logo is preferably center or top right
corner
The logo obviously become reverse due to background vermillion.
Care should be taken for placement of logo.
3. Body of the creative:
Headline:
The bottom vermillion patch where toll free numbers, website and social media icons are
placed. We purposely placed this separately to give as importance as our any other
element.
Different Adapts of Creative
Outdoors
Standee
• Recent creative developed by Bank
• Imagery
• It creates the backdrop to our brand, and is integral to
creating the look of consistency that we want to express.
• Authentic: Celebrates the lives of real people in real
situations.
• Emotive: Captures expressive and positive feelings. People
look natural, not posed or contrived.
• Aware: Builds a relationship between the people in our story
and the viewer, especially through eye contact
• Vibrant: Matches the vibrancy of our brand with vibrant
colours to make our imagery engaging.
• Engaging: Our images are photographic stories, based on the
lives of real people in real situations
Use of Brand Endorsers
The first part of each communication usually starts with an image of a person
– because individuals come first with us.
• Fake people in fake situations, living fake lifestyles that don’t exist
outside the world of a photo-shoot aren’t believable. Our customers are
real, and our focus is on giving customers what they want.
• Colour sets the tone for our entire visual identity system, our look
and feel and ultimately, our logo.
• Corporate Office sends creative to all Zonal / Regional centers occasionally. General adapts
include Poster, Banner, Standee & OOH through Onedrive link.
• Care should be taken while the same is adapted in other format so that core message are intact.
• Check points should be handy with regards to latest logo / CTA Patches and other elements.
Challenges at Corporate /Zonal / Regional level
1. Standardizations
2. Brand Recall
3. Imagery selection
4. Creative Archiving
5. Brand Violations
6. Adaptations
7. Localizations
Development of TVC & Radio Jingle: