Where do new IDEAS come from

OBLIGATORY VENN
DIAGRAM
Innovation has more to do with
adding value than new concept
Design Thinking is an
abstraction of the
principles and process
that designers use to
solve the problems
 Great design based on observed, human need (human centricity)

Great design comes from understanding people’s behaviors,

thoughts (cognitive emphaty) and emotions (emotional emphaty)

In order to make good design decisions we must first create

possibilities to choose from.

Great design comes from a desire to create real outcomes

Great design is iterative. It leverage continuous learning and

never truly ends
You have to understand
a problem before you
can solve it
What people say and
what people do aren’t
necessarily the same
thing
What someone What someone
says they think, What someone really thinks and
feel, and do... actually does feels

Discover through Discover through Discover through meaningful

interviews, focus groups, observations and human connections,
surveys, etc immersions in real life conversations and immersion
contexts
Quantitative Qualitative
• Used to identify and measure • Used to gather deeper
patterns in thinking and information on individual’s
behavior among groups of thinking, feeling and
people motivations.
• Ex: survey, data mining • Ex: interviews, journal studies

WHAT WHY
Once you’ve gathered a bunch
of information, you need to
make sense of it
“The best way to have good ideas is to have lots of ideas”
Linus Pauling
It is better to have enough ideas for some of them to be wrong, than
to be always right by having no ideas at all
Edward de Bono
The goal of the generation phase is to came up with as many potential
solutions as you can, no matter their validity.

To do this, we must be methodical in how we use the mortal enemy of

imagination: critical thinking
Design Thinking won’t get you very far
unless you’re also Design Doing
Prototyping is the act of
determining the details of a
creation along the various types
of fidelity through the creation of
a representation of the end
creation that people can interact
with.
 PENGALAMAN
PROSES PERENCANAAN &
preseden
ORANG LAIN PERANCANGAN ARSITEKTUR
PENGALAMAN • studi banding
• studi literatur
PRIBADI
Lompatan Kreatif
KREATIVITAS
GAGASAN AWAL
Aktivitas Kreatif
DESAIN
(Imajinasi+intuisi)

transformasi
KONSEP & Bahasa visual +
KERANGKA PROGRAMMING SOLUSI DESAIN azas Keteknikan
ACUAN KERJA Problem DESAIN
& PLANNING
(SOAL TUGAS) Solving SKEMATIK
Design Criteria

Pengembangan Desain
Problem Seeking ANALISIS
• data existing ANALISIS PERANCANGAN
• potensi DESAIN FINAL
• masalah
INFORMASI TAPAK TAPAK & Problem
• analisa data existing & FUNGSI BANGUNAN Desain
• analisa potensi
• analisa masalah
DESIGNING &
INTELLIGENCE PHASE
THE DESIGN PHASE
PROSES PERANCANGAN ARSITEKTUR – Giosia Pele Widjaja