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    MEDIA MANAGEMENT Part 2

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    Women and Children Protection
    The document discusses media relations and the different types of media. Media relations involves an organization working with the media to raise awareness of its goals, practices, and policies in a positive, credible, and consistent way without spending money on advertising. There are four main types of media: print media like newspapers and magazines; support media that supplements other media; broadcast media like radio and television; and the internet including social media, websites, and online radio and TV.

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    MEDIA MANAGEMENT Part 2

    Uploaded by

    Women and Children Protection
    3 views7 pages
    The document discusses media relations and the different types of media. Media relations involves an organization working with the media to raise awareness of its goals, practices, and policies in a positive, credible, and consistent way without spending money on advertising. There are four main types of media: print media like newspapers and magazines; support media that supplements other media; broadcast media like radio and television; and the internet including social media, websites, and online radio and TV.

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    MEDIA MANAGEMENT Part 2.pptx

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    The document discusses media relations and the different types of media. Media relations involves an organization working with the media to raise awareness of its goals, practices, and policies in a positive, credible, and consistent way without spending money on advertising. There are four main types of media: print media like newspapers and magazines; support media that supplements other media; broadcast media like radio and television; and the internet including social media, websites, and online radio and TV.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    3 views7 pages

    MEDIA MANAGEMENT Part 2

    Uploaded by

    Women and Children Protection
    The document discusses media relations and the different types of media. Media relations involves an organization working with the media to raise awareness of its goals, practices, and policies in a positive, credible, and consistent way without spending money on advertising. There are four main types of media: print media like newspapers and magazines; support media that supplements other media; broadcast media like radio and television; and the internet including social media, websites, and online radio and TV.

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    MEDIA RELATIONS

    CIC
    WHAT IS MEDIA RELATIONS?

    Has to do with an organization working alongside media


    to keep people aware of its aims, practices, and policies
    in a good , credible and steady way.

    This implies working with the people who create the


    features and news in the mass media.

    The aim of media relations is to optimize positive


    coverage in the mass media without having to spend
    money on advertising.
    CIC
    TYPES OF MEDIA

    Print Media Support Media Broadcast Media Internet

    CIC
    TYPES OF MEDIA

    PRINT MEDIA
     Paper publications
    circulated in the form of
    physical editions of
    newspapers, books,
    magazines, journals,
    newsletters, and
    brochures.

    CIC
    TYPES OF MEDIA

    SUPPORT MEDIA

     Used to reinforce or
    supplement a
    message being
    delivered via some
    other media
    vehicles.

    CIC
    TYPES OF MEDIA

    BROADCAST MEDIA

     It is a media that
    uses electronic
    transmission of radio
    and television signals
    that are intended for
    general public.

    CIC
    TYPES OF MEDIA

    INTERNET

     Comprises of services
    such as email, social
    media sites, websites,
    and internet-based
    radio and television.

    CIC

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