BASIC CHARATERISTICS OF

MEDIA PERSONNEL

 Skeptic
 Arrogant
 Strained
 Competitive

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 OBJECTIVES OF MEDIA RELATIONS

Build Raise Change Gain

Relationships Awareness Perspective Support

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OBJECTIVES OF
MEDIA RELATIONS

 The relationship between an

organization and the media is
significant in measuring the success
of the delivery of information to the
Build
public or the target audience.
Relationships

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OBJECTIVES OF
MEDIA RELATIONS

TIPS IN BUILDING A GOOD MEDIA RELATIONS

1. Build relationships not individual

opportunities
2. Let the Media get to know you
3. Get to know the media
4. Match your pitching schedule to the
Build media’s schedule
Relationships

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OBJECTIVES OF
MEDIA RELATIONS

TIPS IN BUILDING A GOOD MEDIA RELATIONS

5. Anticipate the media’s needs

6. Be clear about what you want
7. Keep your promises
8. Use social media to report your own
Build news
Relationships

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OBJECTIVES OF
MEDIA RELATIONS

 The next most important goal for

media relations is to raise awareness
about your brand, products or
services, executives, company news,
Raise
Awareness
and get the message in front of the
right audience.

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OBJECTIVES OF
MEDIA RELATIONS

 Organizations use media relations to

change the perception and behavior
of the public towards a certain belief,
events, issues, and circumstances.
Change
Perspective

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OBJECTIVES OF
MEDIA RELATIONS

 For many community groups and

organization, gaining positive and
consistent coverage in the media can
have an incredible impact on the work
Gain
Support they do.

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