POINTERS IN DEALING WITH THE

MEDIA

Research Don’t avoid

Be polite
and be the
at all times
knowledgeable Media

Keep
Always be Respect
communication
presentable their time
lines open

CIC
POINTERS IN DEALING
WITH THE MEDIA

RESEARCH AND BE KNOWLEDGEABLE

 Doing your research makes you more

knowledgeable about the subject matter
and improves your reasoning and critical
thinking which may lead to a smooth flow
of conversation with the media
practitioners.

CIC
POINTERS IN DEALING
WITH THE MEDIA

DON’T AVOID THE MEDIA

 Avoiding the media does not make

anything good for you and your
organization. It creates negative
impressions to the media that may affect
your credibility and reliability.

CIC
POINTERS IN DEALING
WITH THE MEDIA

BE POLITE AT ALL TIMES

 This improves your relationship with the

media and the public and helps build
respect and rapport, boost your self-
esteem and confidence, and improve
your communication skills.

CIC
POINTERS IN DEALING
WITH THE MEDIA

ALWAYS BE PRESENTABLE

 Dressing professionally and maintaining

the best visual appeal leaves a good
impression on others, which is
appreciated by all. Putting an effort to
look presentable makes a marked
difference in your confidence.

CIC
POINTERS IN DEALING
WITH THE MEDIA

RESPECT THEIR TIME

 The media don’t have all day, they are

constrained by time writing news stories
and beating deadlines.

CIC
POINTERS IN DEALING
WITH THE MEDIA

KEEP COMMUNICATIONS LINES OPEN

 Information gathering by the media does

not stop after office hours, it can extend
up to the wee hours.

CIC
MANAGING THE RELEASE OF
INFORMATION

CIC
MANAGING THE RELEASE
OF INFORMATION

DEFINITION OF TERMS

• Public Information Officer

- The official authority who serves as a central
source of information for release by the PNP and
respond to requests for information by the news
media and the community.

• Spokesperson
- The officially-designated authority who acts as
the mouthpiece of the PNP.
CIC
MANAGING THE RELEASE
OF INFORMATION

DEFINITION OF TERMS

• Limit of Disclosure
- The term ― limit of disclosure‖ applies only to limits
set by legal requirements. In the absence of any legal
impediment, the PIO or spokesperson must be truthful
and honest at all times.

- The PIO may set the rules with media on what type
of information to reveal to the public so that existing
efforts will not be jeopardized.
CIC
MANAGING THE RELEASE
OF INFORMATION

DEFINITION OF TERMS

• Accredited
- A media representative duly recognized by the
PNP through its PIO.

• Press Release
- It is the official statement issued by the PNP to
the media.

CIC
MANAGING THE RELEASE
OF INFORMATION

DEFINITION OF TERMS

• Emergency
- A serious situation or occurrence that happens
unexpectedly and demands immediate action.

• Crisis
- A crucial decisive point or situation in the course
of anything. It could also mean as an unstable
condition, as in political, social, or economic affairs,
involving an abrupt or decisive change.
CIC
MANAGING THE RELEASE
OF INFORMATION

MEDIA POLICY / GUIDELINES

• Immediate conduct of press conference after a

major incident or significant accomplishment
in respective areas.

CIC
MANAGING THE RELEASE
OF INFORMATION

MEDIA POLICY / GUIDELINES

• Media Access to Police Blotter

 Access to PNP documents by the media and
the public accessible but with caution to the
public and the media as maybe indicated in the
police blotter
 Cases Covered by RA9344 (Juvenile Justice
Welfare Act of 2004)
 Cases Covered by RA 8505 (Rape Victim
Protection Act of 1998)

CIC
MANAGING THE RELEASE
OF INFORMATION

MEDIA POLICY / GUIDELINES

• Non-presentation of Suspects to the Media

 The presentation of suspects to the media is a
violation of the suspect’s constitutional right to
due process and presumption of innocence.

CIC
MANAGING THE RELEASE
OF INFORMATION

MEDIA POLICY / GUIDELINES

• No Access of Media to Crisis/Conflict Area

 It is the responsibility of the PNP to safeguard
the lives not only the victims and suspects but
likewise members of the media.
 News media shall not be allowed access to any
area of an incident or crime scene where there
is possibility that evidence may be damaged,
altered, destroyed or otherwise prejudice its
existence being published or portrayed.

CIC
MANAGING THE RELEASE
OF INFORMATION

MEDIA POLICY / GUIDELINES

• No Live Coverage of Actual Conflict Situation

 Tactical movements can be easily
monitored/pre-empted and the process pose
high risks to our troops and the situation.
 Can influence the result of police operations.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Criminal Matters
 PNP personnel shall extend every reasonable
courtesy to news media representatives at
crimes scenes. This may include closer access
of personnel and equipment than available to
the general public to the degree that it does not
interfere with the police mission or the
movement of traffic.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Criminal Matters
 In cases where a suicide or suspected suicide
has occurred, only factual information
describing how the incident happened may be
released to the media.
 The name, age, sex, address, and occupation
of the victim may be released but only after the
victim’s next of kin had been duly informed of
the incident.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Criminal Matters
 Suspects placed under police custody shall neither
be paraded before the media nor shall police
personnel pose with arrested suspects during press
releases or media interviews. This is in observance
of the constitutional and human rights of a person
on presumption of innocence.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Criminal Matters
 When an individual is charged with a criminal
offense and is sought by law enforcement
authorities, photographs may be released to the
media to help locate the individual.
 No departmental photographs, videotape film or
composites of subjects in custody shall otherwise
be released to the media unless authorized by the
departmental chief executive or authorized
designee.
CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Non-Criminal Matters
 At the scene of significant accidents, man- made or
natural catastrophes, the principles of media
cooperation shall be maintained to the degree that
they do not interfere with the mission of the police,
fire, and medical or other emergency relief workers.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Non-Criminal Matters
 Media access to and movement within fire lines
shall be controlled by the Fire Officer-in-Charge. In
consultation with the fire officer in charge, the
ranking police officer at the scene shall establish an
observation point from which the media may
observe and photograph the incident.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Non-Criminal Matters
 News media representatives should be prevented
from gaining access to any area because of the
possibility of their injury or death. The PIO should
explain the circumstances of the situation and in
case the media representatives insist entry in the
area, they must execute in writing that they were
informed of the risk and gained access in the said
area on their own volition.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Non-Criminal Matters
 Daily administrative reports of criminal activity will
be made available to media representatives.
Statistical reports of criminal activity will also be
made available to the media.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Non-Criminal Matters
 Media representatives shall be denied access to the
contents of investigative or incident reports and
records where release of the information would
reveal the identity of an individual who has
furnished information to the department under
confidential circumstances.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On SOCO Matters
 The news media shall not be allowed access to any
area of scene of an incident or crime where there is
a possibility that evidence may be damaged,
altered, destroyed or otherwise prejudiced by its
existence being published or portrayed.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On SOCO Matters
 Recovered/collected items/evidence may be
presented to the news media only after the same
had been processed, accounted and turned over to
the evidence custodian.
 On private property, photography, film or videotape
recording must require the permission of the owner
or the owner’s representative.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On SOCO Matters
 Information such as type and quantity or property
taken during robbery incidents may be released by
the SOCO/first responders/investigators at crime
scenes but beyond that, the first responders/
Investigator-on-Case must avoid giving premature
information that may affect the result of the
investigation to the news media.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Intelligence Matters
 While it is the policy of the PNP to cooperate fully
with the media, it may keep from the press those
regarded as active or classified such as ―criminal
information of intelligence value.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Non-Investigative Information
 The PNP allows the release of information of a
general nature which is not specific to an on-going
investigation.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Investigative Matters
 From the initial stage of a criminal investigation
until the completion of trial or disposition without
trial, police personnel shall refer all requests for
information to the Head of Office or his designee.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Investigative Matters
 Information that may be released in connection
with an investigation or an event or crime includes:
o The type or nature of an event of crime
o The location, date and time, injuries
sustained, damages and general description
of the incident that occurred
o Type and quantity of property taken

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Investigative Matters
 Information that may be released in connection
with an investigation or an event or crime includes:
o The identity and approximate address of a
victim except for sex crimes or cases where
intimidation may be employed
o Requests for aid in locating evidence, a
complainant or a suspect

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Investigative Matters
 Information that may be released in connection
with an investigation or an event or crime includes:
o Number of officers or people involved in an
event or investigation and the length of the
investigation
o Name of the Officer-In-Charge of a case, his
supervisor, and unit assignment.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Investigative Matters
 Information that may not be released in connection
with an investigation or an event or crime includes:
o The identity of a suspect prior to arrest unless
such information would aid in apprehending
the suspect or serve as a warning to the
public for potential danger.

CIC
MANAGING THE RELEASE
OF INFORMATION

PROCEDURES IN RELEASING INFORMATION

• On Investigative Matters
 Information that may not be released in connection
with an investigation or an event or crime includes:
o The identity of any victim of sex crime or any
related information that would reveal the
identity of an individual or endanger the life or
physical safety of a person.

CIC
NEWS WRITING

CIC
NEWS WRITING

BASIC RULES ON NEWS WRITING

Clear
Relevant
CRAFT Accurate
Fair
Timely
CIC
NEWS WRITING

NEWS WRITING PATTERN/STRUCTURE

LEAD

BODY

TAIL

CIC
NEWS WRITING

NEWS WRITING PATTERN/STRUCTURE

Drug Pushers Arrested in a Buy-bust
The anti-drug operatives of Baguio City Police Office (BCPO) netted two
LEAD
persons in a buy-bust operations yesterday evening along Bokawkan
Road, Baguio City.

The suspects identified as Juan Tamad, 21, and Rosi Sipag, 18, were
arrested inside their white Toyota Hi-Ace van after handing over to a
police poseur buyer a sachet of suspected “shabu” BODY

The Baguio Police Director, Police Colonel Sharon Patacsil said that the
suspects were in the drug watchlist of BCPO.

The police recovered from the suspects the two pieces 500 peso bill TAIL
marked money, three pieces of heat-sealed plastic sachet containing
white crystalline substance suspected “shabu”, and other drug
paraphernalia. CIC
NEWS WRITING

NEWS WRITING PATTERN/STRUCTURE

News Writing Exercise
PS 8 Violation of RA 9165 (Buy bust Operation): On July 11, 2022 at
about 10:40 AM, elements of Kennon Road Police Station (PS 8) led
by  PMAJ JAYSON NAMINGSAN EUGENIO together with personnel of
Naguillian Police Station (PS 1), CDEU, CIDMU, CIU and PDEA Baguio
conducted a Buybust operation at Camia St, Fairview, Baguio City, which
resulted to the arrest of Mark Christian Tubusa Domingo a.k.a
"Marky" (HVI listed as  Regional Top Ten Illegal Drug personality), 17 years
old, born on October 21, 2004, student,  and a resident of Fairview, Baguio
City and confiscation of drug evidence: One (1) pc heat-sealed transparent
plastic sachet containing white crystalline substance suspected to be shabu
MOL 0.11grams with SDP amounting to Php1,000.00 (Subject of sale);
Non-Drug Evidence are: a. One (1) pc genuine Php500.00  bill with serial no.
QJ314664, b. Three (3) pcs 1,000-peso boodle money with same serial no.
BJ657997, c. One (1) pc 500-peso boodle money with serial no. MA683434,
d. One (1) pc white Vivo Cellphone, e. One (1) box match. Coordination CIC
LEARNING OBJECTIVES

 Learn how to build good relationship with the

media
• Define Media Relations
• Identify the different types of media
• Know the Basic Characteristics of Media
Personnel
• Objectives of Media Relations
• Pointers in dealing with the media
CRIMINAL INVESTIGATION COURSE
LEARNING OBJECTIVES

 Know how to manage the release of

information
• Definition of Terms
• Media Policy Guidelines
• Procedures in releasing Information
• News Writing

CRIMINAL INVESTIGATION COURSE