THE IMPACT OF SOCIAL MEDIA

ON SALES PERFORMANCE OF
BOUTIQUE OWNERS OF ILOILO
CITY
In Partial Fulfillment of the subject Research 3
[Research Project]

By
Jericho A. Tamayo
Karyl T. Cambel
Jowanna Rose O. Dismundo
Irish Marie S. Ilagan A Study Presented to the Faculty of the
Marnell C. Aragona Senior High School Colegio de San Jose
Iloilo City
Nowadays social media has the biggest impact on varied types
of businesses. Leading businessmen and women use social
media to advertise and post their products to improve their
sales performance. Social media has various platforms such as
Facebook, Instagram, TikTok, etc. According to (Gibson, 2018)
in recent times, social media has impacted many aspects of
human communication, thereby impacting business.

Through social media, people buy their needs and wants online.
Business owners are able to find out how their business is
perceived by their customers, including customer feedback.
Social media change and make further changes to their
products or services to make their sales performance higher.
 Paradigm of the Study

Independent Variable Dependent Variable

Sex
Impact of Social
media on sales
Age performance
 Main Objective

This study aims to determine the impact of social

media on the sales performance of boutique
owners of Iloilo City. It asks the question what is
the impact and significant difference of social
media on the sales performance of boutique
owners in Iloilo City when taken as an entire group
and when classified according to sex and age.
 Specific Objectives

What is the impact of social media on sales

performance of boutique owners in Iloilo
City when taken as an entire group and
when classified according to a. sex? b. age?

Is there a significant difference on the

impact of social media on sales performance
of boutique owners in Iloilo city when
classified according to a. sex? b. age?
 Research Methodology

• Quantitative Method- Descriptive Research Design

• Purposive Sampling
• 50 Boutique Owners
• Questionnaires & Personal Interview
• Mann-Whitney U Test