INTRODUCTION

TO MEDIA
 MEDIA entails the technical and artistic
WHAT IS creation and delivery of information. It is a

MEDIA? means of communication, as radio and

television, newspapers and magazines, that
reach or influence people widely.
Shannon-Weaver Model of
Communication
-shows a linear type of
communication process. That THE PROCESS OF
means we follow a straight line of
sending a message from one point
COMMUNICATION
to another . From a sender,
message is delivered using a
channel to reach the receiver.
 Shannon-Weaver Model
Of
Communication

SOURCE MESSAGE CHANNEL RECEIVER

Communication skills Content Seeing Communication skills

Attitudes Elements Hearing Attitudes
Knowledge Treatment Touching Knowledge
Social system Structure Smelling Social system
Culture Code Tasting Culture
David Berlo were able to add the
receiver’s reaction which is sent
back to the sender of the message.
Feedback is important to know if THE FEEDBACK
the message was effective. Did the
receiver decode the message
MECHANISM
properly? Were there problems in
the way the message was
understood?
MEDIA AS AN
INFORMATION
INDUSTRY
 Technology-related information conduits

MEDIA such as radio and television encompass what

media is, but art forms such as literature ( in
OR a form of books) and films are also
considered as part of media.
MEDIUM
When discussing media as a channel,
especially in the typical SMCR
communication model, these pertain to the
specific media industry or creative industry
that encompasses such a channel. These
include the film industry, the broadcast
industry ( covering radio and television),
the publishing industry ( covering books,
newspapers, magazines, and comics), and
the photography industry
Companies and telecommunications
providers that make it possible for us to go
online constitute the Internet Industry. The
Internet could also be considered as media
channel. Those belonging in the
Information Technology (IT) such as mobile
phones or tablets, could also be placed in
the category of media channels. The
concern of being a channel is to primarily
disseminate information to wide audiences.
MEDIA AS A CULTURE
OF ENTERTAINMENT

When discussing media as a cultural
product, the concept of media as part of
popular culture or pop culture also emerges.
Culture is defined as the sum of those
characteristics that identify and differentiate
human societies as a complex interweave of
many factors. The culture of the nation is
made up of its language, history, traditions,
climate, geography, arts, social, economic
and political norms, and its system of values
Media is so powerful that it transforms a
local talent into an instant worldwide
sensation, such as Psy’s emergence through
his “Gangnam Style” and Thalia’s
popularity from her portrayal in several
Mexican Soap Operas. Hollywood films
remain as classic examples of popular
culture products that are also media
products. The same is true about pop music
and other popular media forms that
originate from other countries, as well as
our own.
 TRADITIONAL MEDIA this includes all kinds of written or
print media like newspapers and magazines. Comics and books
are also included in print media.

KINDS OF  Broadcast Media – electronic media that uses electricity and

technology to deliver the message or information.

MEDIA  Film or Cinema – pertains to the movies that carry

audiovisuals messages and are usually projected onto a huge
screen i theaters or movie houses.
 NEW MEDIA

New media was the term coined to refer to media that developed
when the use of computer technology became ordinary and

KINDS OF
common in most parts of the world. New media also covers
mobile technology. Smartphones and devices which somewhat
have the similar capacity to create, store, and transmit

MEDIA information.

New media also refers to a different or newer way of creating,

processing, and transmitting information that is also similar to
traditional media.
 SOCIAL MEDIA

Refers to Internet-maintained computer programs that could be

installed in personal computers or portable devices, the sole

KINDS OF
purpose of which is to connect with other people using the same
platform. This involves signing up for a personal account in
social networking websites or installing mobile apps.

MEDIA For people who live far from each other, social media networks
allow them to be virtually connected with each other, giving us a
glimpse of what communication theorist call “the global
village”.
THANK YOU