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Communication and the Media

Prepared by: Grace V. Bulleque, LPT
Learning Outcomes:
At the end of this lesson, you are expected to:

● Define communication, communications, and media;

● Explain how communication takes place; and,
● Describe how communication is affected by the media and the information.
● Identify the roles of the media in a democratic society
● Appreciate the importance of communication and the media in your life.
For you,

● What is communication?

● Why do we communicate?

● How do we communicate?
 What is communication?

The root of the word

“communication” in Latin
is communicare, which means
“to share, or to make common”
 What is the difference between communication and
communications?

COMMUNICATION
● a process of sharing ideas and opinions about issues, people, events
and places between or among persons through various channels with
the intent to gain common understanding.
● directed & purposeful exchange of information & messages between
people or groups of people by speaking, writing, gestures, & signs
COMMUNICATIONS
It refers to the technical means of communication or
the channels which messages are conveyed.
 Communications includes the media, the channels
through which we communicate.

 It is an interactive process that allows sharing of meanings about

texts, images and people’s actions and behavior.
 The process involving people using these technologies is called
communication.
 MEDIA CAN BE CLASSIFIED INTO:

TRADITIONAL
MEDIA NEW MEDIA

-newspapers computers
-radio mobile
-television phones
other digital gadgets
 Multimedia
When we use different media such as print
booklet and video or audio recordings in one
setting.
Five Elements of Communication
Process
The interactors
1 The sender and the
recepient of the message
The message or information
2 The message conveyed by a
sender to its recipient through
various channels.
The medium
3 The channel through
which the message is
coursed.
The feedback or reaction
4
The response to a message or
behavior.
The communication Environment
5
The context in which the
communication takes
place.
Communication process model (Alagaran 2014)

Message

Interactor
Interactor Medium

Feedback or Reaction

Communication environment
 Major Functions of Communication media platform in
Philippines

TO INFORM TO EDUCATE

 Filipinos rely on mass media and the Internet to gain  Watching educational shows on television, lecture videos
information about the country, government, its programs and using the internet
policies, pertinent laws, people, events, places, weather and
sports.

TO ENTERTAIN

 Watching favorite drama programs in television, listening

music on radio and through podcast, MP3 players as well as
Internet.
 The Roles of Today’s Media and Information in Society
“We need to communicate to
survive.”
Communication and media play important roles in society
(Crispin Maslog, a communication educator, in his book,
Philippine Communication: An Introduction (2007) into
political, economic, and social.
POLITICAL- the media disseminate information to make
people aware about governments, wars, political conflicts,
elections, and other developments in the country and abroad.
ECONOMIC- Through advertising, they promote
consumerism or entice buyers to purchase products and
or/or avail themselves of services that meet their needs and
desires.
SOCIOCULTURAL- television shows, movies, videos and
some Facebook and Instagram posts promote popular
culture through customs, norms, beliefs, values,
superstitions, technologies, fashions, songs, dances, and
food that are seen in various media.
 RESOURCES
Alagaran, J. (2017). Media and Information Literacy. pp. 5-10.
Quezon City: Abiva Publishing House, Inc.