BRANDING

By: Leonel V. Rivas

ENERGIZER
 BRANDING
is a marketing practice of creating a name, a symbol or design that
identifies and differentiates product or services from the rest.

It is also a promise to your customers. It tells them what they can

expect from your product or service and it differentiates your offerings
from other competitors. Your brand is derived from who you are, who you
want to be and what people perceive you to be.
 A GOOD PRODUCT BRAND CAN:
(CHARACTERISTICS OF A GOOD BRAND)

deliver message clearly,

confirm credibility,
connect to target prospect,
 motivate buyers, and
concretize user loyalty.
 SIMPLE TIPS TO PUBLICIZE YOUR BRAND

I. Develop a tagline. Write a statement that is meaningful, impressive,

and easy to remember to capture the essence of your brand.

Example of Taglines:
“Obey your thirst…”
“We find ways…”
 SIMPLE TIPS TO PUBLICIZE YOUR
BRAND

II. Design a logo. Create a logo symbolic of your business and consistent
with your tagline and displace it strategically.
 SIMPLE TIPS TO PUBLICIZE YOUR
BRAND
III. Write a brand message. Select a key message to
communicate about your brand.
 SIMPLE TIPS TO PUBLICIZE YOUR
BRAND

IV. Sustain a brand quality. Deliver a promise of

quality through your brand.
 SIMPLE TIPS TO PUBLICIZE YOUR
BRAND
V. Practice consistency. Be reliable and consistent to what your
brand means in your business.
CLEARING THE FOG

1. What is branding?
2. What is the importance of a good product brand?
3. Name some product brands that is available in your locality? Among those brands which
one you like most? Why?
4. What are the criteria in creating a good product brand?
5. Among those criteria which one do you agree most and why?
6. What product or services do you want to sell in the future?
7. What do you want to express in your product brand that you just created?
 TASK 2

• Logo Message:
 RUBRIC IN RATING PRODUCT BRAND
Criteria Equivalent Points Points Earned Remarks
1. Followed the OHS during 10    
the activity
(Proper PC operation and e-
classroom policy)
2. Originality of the product 40    
brand/logo and tagline

3. Appearance of the logo with 25    

tagline
(Logo should be appealing)
4. Parallelism of the logo and 25    
tagline to the planned product
or service.
Total 100%    
 QUIZ
Instruction: On your quiz notebook answer the following questions:
1. In your own words, why is a good product brand important? (2pts)
2. What is branding? (2pts.)
3. What are the five characteristics of a good brand?
4. What are the five criteria in developing a good product/brand?
5. Name at least 1 product brand that is available in your locality.
 QUIZ
• Enumerate and explain the characteristics of a good brand. (2pts each-10 pts)
• Enumerate the tips of developing a good product brand. (5 pts)
 ASSIGNMENT
• What is SWOT analysis.
• Give an example of SWOT analysis.